Doc Searls is a writer and speaker on topics that arise where technology and business meet. He talks here about a number of “Declarations of Independence” for web users and independent content providers.
Doc Searls is the Senior Editor of Linux Journal, the premier Linux monthly and one of the world’s leading technology magazines. He also runs the new Doc Searls’ IT Garage, an online journal published by Linux Journal’s parent company, SSC.
He is co-author of The Cluetrain Manifesto: The End of Business as Usual, a New York Times, Wall Street Journal, Business Week, Borders Books and Amazon.com bestseller. (It was Amazon’s #1 sales & marketing bestseller for thirteen months and sells around the world in nine languages.)
He also writes Doc Searls Weblog. J.D. Lasica of Annenberg’s Online Journalism Review calls Doc “one of the deep thinkers in the blog movement.” Doc’s blog is consistently listed among the top few blogs, out of millions â€” by Technorati, Blogstreet and others.
Doc’s marketing background dates from 1978, when he co-founded Hodskins Simone and Searls, which became one of Silicon Valley’s leading advertising and public relations agencies. (HS&S was sold to Publicis Technology in early 1998.) Doc’s marketing consultancy, The Searls Group, began as the public relations side of HS&S. Over the years he has worked with Hitachi, Sun, Apple, Nortel, Borland, ArrayComm , Motorola and other leading companies, in addition to many start-ups.