Anti-alcoholism comic book ad
Alcoholism is a terrible problem in the Canadian North, especially in Inuit communities. Hardly a surprise… mix genocide, high unemployment, cultural devestation, and generations of church sponsored sex abuse with months of unending darkness and killing cold, and it isn’t too surprising that some folks turn to drink. I want to be clear that I am not trying to make light of this very serious social problem.
But look at this ad! Apparently, not only is recovering from alcoholism “easy,” it also turns you into He-Man. Also, it apparently changes the climate. Joseph Corto here is supposed to be from Yellowknife.
This is a picture of him and his lovely wife in bathing suits at a Yellowknife Beach. I haven’t spent a lot of time in Yellowknife, but I have been there a few times, in summer, and I’m pretty sure no one wears bikinis to the beach. This is a place where the water is ice so much of the year that people build houses on it.
I’m not sure who they were trying to convince with this ad.
(Hat tip to boingboing.net , yet again.)