Dentists Announce Opposition to Cola Contracts

Cola Deals Go Flat

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Local Highlights: Actions Against Classroom Advertising

On October 18 th , the American Dental Association (ADA) became the first major professional association to come out publicly against cola marketing contracts in schools. The resolution, approved overwhelmingly by ADA membership, opposes “…contractual arrangements that influence consumption patterns that promote increased access to ‘soft drinks’ for children.” “Since we have yet to see an exclusive cola contract that doesn’t push increased cola consumption,this puts the ADA in a firm position of opposition,” said Andrew Hagelshaw, Executive Director of the Center for Commercial-Free Public Education.The ADA resolution was inspired by state dental resolutions in Michigan, Pennsylvania and Ohio that were passed earlier this year encouraging dentists in those states to actively oppose soda deals. Dentists in all three of the states contacted the Center for Commercial-Free Public Education for information and asked for various levels of assistance in crafting and promoting their resolutions.
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