School hallways are a popular site for direct advertising,
as seen in the photos below (scroll right to see all photos):



First graders line up for their lunch. What's served?
Rasputin's Rib-B-Cue on Bartok Bun and Dimitri's Peanut Butter Fudge
- based on characters in Anastasia, an animated feature film
from 20th Century Fox.


Corporations distribute book covers, like the one below, to promote
brand name recognition. See the Administration area to learn more
about soft drink vending deals.


At the start of every school day, a television monitor snaps on.
For the next twelve minutes, 40% of America's middle and
high school students will watch Channel One: ten minutes
of fast-paced, flashy entertainment / news - and two minutes
of advertisements by McDonald's, Nintendo, and Procter & Gamble,
among others.

Sponsored Educational Materials like these inject commercialism into the curriculum.


Below is an example of promotional materials that Pepsi distributes
to school administrators to solicit exclusive vending contracts.



School-bus advertising is found in some school districts hungry for funds. And many more might permit it if it weren't for state restrictions. In Colorado Springs, Colorado, for example, colorful cartoon ads for 7-Up are emblazoned on both sides of two of District 11's school buses. A huge 7-Up can is painted on the top of each bus, too, presumably to draw the attention of low-flying pilots, drivers on overpasses, and people looking out the windows of high-rise buildings. Two other buses contain art, logos, and addresses of local businesses. Burger King will have its logo on five school buses, with art provided by five local high schools.

Directors of California's Fremont Unified School District thought they might similarly bolster school finances by using their school buses for such advertising. However, they were blocked by the Highway Patrol's Motor Carrier Division, which warned that ad-bedecked vehicles would be hard to identify as school buses, and that ads might distract motorists and increase the risk of accidents. Steve Williams, director of pupil transportation for Mississippi Department of Education, says his department also considered ads on school buses, but ultimately rejected the idea because of fears about safety.

Perhaps no school surfaces get more concentrated attention than sports scoreboards. A logo or ad on a scoreboard receives prime-time exposure throughout the sports season. Therefore, advertising revenue can be significant. And many schools avail themselves of the opportunity. Soft-drink bottlers and distributors are among the leading supporters of school sports activities.