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The same photo of David Gunn, president of Amtrak. Three cutlines to compare.

The first contains an error, repeating the word “during.” It also offers the reader nothing useful, stating only what is obvious from the photo.

The second, married with a second photo and cutline, a head and drop head, tells the reader not that David Gunn is gesturing but that hre will appear before a Senate committee that oversees Amtrak, information that is not contained in any other display type or photo.

The third and longest version also is packaged with a second photo and cutline and a headline. This cutline adds information not covered in other display type or photo, including a description of David Gunn’s style, but it does repeat a detail covered in the head — the fact that Gunn warns that Amtrak could shut down next month. Without that repeated fact, this cutline would be the most effective of the three because of the fresh information it adds for the reader.

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