Week8

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Week 8

Contents

[edit] Video

Do we have a video??

[edit] Week 8

[edit] Research Methods in SNS

  • Qualitative
    • Participant-observer: boyd, Choi, Turkle, Donath
    • Informant interview: Dwyer, Valentine, Turkle, Whitty
  • Quantitative
    • Factorial design/Social Psychology - Gosling
    • Survey, stepwise regression - Lampe, Ellison et al, Mayer
    • Network analysis - Golder, Kumar

Questions:

  • What methods most accurately capture SNS?
  • What are drawbacks to qualitative and quantitative methods?
  • What methods feel most right to you?
  • What designs would you use to get at the truth?


[edit] The Presentation of Self in Networked Life

[edit] Whitty and Gavin

  • How do social cues shape the meaning of online relations?
  • Theories
    • Social presence theory - the feeling one has that other people are involved in the communcation exchange
    • Social context cues - Online/offline communication modes differ due to limited social cues. Limited social cues may lead to more uninhibited behavior.
  • Question: What are some cues one looks for in interaction in a SNS?
  • Findings
    • Relationships move online to offline
    • The "internet becomes obsolete"
    • Movement between communication channels signals deepening of relationship
  • Question: What is the progression of communication in SNS?
  • Lying and anonymity
    • Women lie for safety...
    • Men lie to open doors for expression
    • The absence of physical limitations stimulates relationship development

[edit] Gosling

  • How valid are Facebook impressions
  • Findings
    • We're poor at judging how others will perceive our Facebook profiles
    • Observers are ok to good at estimating personality based our Facebook profiles
    • We tend to inflate personality elements in the creation of a Facebook profile
  • How did these findings sit? Are they valid?
  • Why didn't you like this study?

[edit] Mayer and Puller

  • Design questions - ethical issues of large scale analysis and correlation?
  • Findings
    • Racial segmentation: Homophily or structural network factors?
    • How could one build an activist social network?

[edit] Goffman

  • The Front: definition of the situation in the eye of the observer
    • Setting: The elements of the scene
    • Appearance: Identifiers of status, role
    • Manner: State of the presentation
  • Expressive control
    • Modes of unmeant gestures
      • Loss of scene control
      • Over-immersion in the interaction
      • Indirection of the performance
  • Question: What are the "unmeant gestures" of SNS?
  • Question: Does asynchrony negatively affect performance?
  • Question: Can we know a scene in SNS? Does it matter?

[edit] Class Exercise

4 Groups, representing following demographics: 12-17, 17-21, 21-30, 30-45

Grounding yourself in what we know from readings, please address:

  • What are you looking for in a SNS? How is it relevant in your daily life?
  • In your opinion, what are your primary threats in an SNS?
    • How do you address these threats? What strategies ore techniques do you use?
  • In your opinion, what are the primary threats other demographics feel affect your group?
    • How do you support or refute these presumed threats?

[edit] Presentations

  • Elizabeth L.
  • Lindsey R.

[edit] Quick Links