Week 8 S09

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Week 8

Contents

[edit] Video


[edit] Week 8

  • Notes
    • Feedback on proposals
    • Office hour reminder

[edit] Noticed/News

  • Privacy expert calls for a 'digital mirror' via http://delicious.com/tracyboyer
    • A Facebook application is polling users on the the new site layout . So far, just over 5% of the nearly 800,000 respondents give it a thumbs up. The rest go the other way. Users can also leave comments with their thoughts. Recent user comments include “Missing so many features I used to adore. I am saddened,” “Please change it back to the way it was,” and “I hate it and if it doesn’t change I will only check it once in awhile.” Ah, the fickle user.
  • Backlash Against The New Facebook Design Surges to New Levels
    • When Facebook decided to launch the new design last week, they received very little feedback in contrast to the previous redesign which went through substantial user testing over the period of months. To start, the New Layout Vote application that I wrote about yesterday has surged to over 2.16 million monthly active users despite Facebook’s attempts to decrease its spread by limiting invites to two users per day.
  • Seeking a Director of New Media (HASTAC)
    • HASTAC is looking for a Director of New Media/New Media Strategist. Please forward to anyone who might be interested or apply yourself via the Requisiition Number below.


[edit] Business aspects of Online Social Networks

Business Models in Social Networks

  • A brainstorm: What would you pay for?
    • Identify one or two ways in which social network use creates value for you:
      • How much is it worth?
      • How much would you pay?
  • Perspectives on Monetizing Social Networks
    • Direct revenue sources:
      • Advertising
      • Corporate Partnerships
      • Applications
      • Selling-through sites
      • Analytics
      • Platform Partnerships
    • Ancillary revenue sources:
      • Branding/awareness
      • Network "ownership"
      • Data warehousing
  • Value in Social Networks
    • Social Objects
      • Ego-centric networks
      • Object-centric networks
    • Value-add services
      • Directories, Messaging, Communication, Search, Location
    • Network centrality and network effects
      • Why social networks get more valuable
    • Social network cost savings
      • Where social networks introduce efficiency into everyday life
    • Social network direct costs
      • What we trade when using social networks
  • Group Exercise
    • Break into four groups. Each group is assigned a social site:
      • Group 1: Twitter
      • Group 2: LinkedIn
      • Group 3: Del.icio.us
      • Group 4: Flickr
    • Address the folllowing:
      • What is the site's "social object"
      • What value does the site provide:
        • What value does the site's infrastructure provide
        • How is that value magnified by the network
      • Identify three business opportunities for the site


[edit] Presentations

  • KeAnne H
  • Javier V

[edit] Quick Links