Advertising Writing:

Schedule

Advertising Writing

Spring 1999

 

Week Twelve (4/12)

21. PRINT PRINCIPLES
READ BEFORE CLASS Chapter 15 (p. 245) Bendinger

Note: Group Project Day

DO FOR NEXT CLASS: Assignment #17

22. RADIO PRINCIPLES
READ BEFORE CLASS Chapter 16 Bendinger, Chapter 5 Roman.

Note: Three kinds of radio commercials, the parts of the spot..

DO FOR NEXT CLASS: Assignment #18


Week Thirteen (4/19)

23. TV
READ BEFORE CLASS Chapter 2 Roman, Chapter 18 (266-292) Bendinger

Note: Little films, storyboards, types of spots, what makes a spot better, soundtracks.

DO FOR NEXT CLASS: Assignment #20 (Bendinger 292)

24. TV
READ BEFORE CLASS Chapter 18 (293-302)Bendinger

Note: Problems in spots, more types, tv terminology (p. 302).

DO FOR NEXT CLASS: Assignment #21 (Bendinger 299)

Week Fourteen (4/26)

25. THE BEST OF THE REST
READ BEFORE CLASS Chapter 6 Roman, Chapter 24 Bendinger

Note: Everything from Outdoor to Direct in one handy class!

DO FOR NEXT CLASS: Assignment #22A (Bendinger 330)

26. Promotions
READ BEFORE CLASS Chapter 9 Roman

Note: Think big

DO FOR NEXT CLASS: Work on your projects


Week Fifteen (5/3)
28. CAMPAIGNS
READ BEFORE CLASS Chapter 28 Bendinger, Chapter 7 Roman

Note: Some great campaigns (Yours!)

29. LET'S LOOK AT SOME More GREAT ADS! (Yours!)

Concluding discussion, evaluation, tour of your work.

TBA. FINAL EXAM