Advertising Writing
Spring 1999
Week Twelve (4/12)
21. PRINT PRINCIPLES
READ BEFORE CLASS Chapter 15 (p. 245) Bendinger
Note: Group Project Day
DO FOR NEXT CLASS: Assignment #17
22. RADIO PRINCIPLES
READ BEFORE CLASS Chapter 16 Bendinger, Chapter 5 Roman.
Note: Three kinds of radio commercials, the parts of the spot..
DO FOR NEXT CLASS: Assignment #18
Week Thirteen (4/19)
23. TV
READ BEFORE CLASS Chapter 2 Roman, Chapter 18 (266-292) Bendinger
Note: Little films, storyboards, types of spots, what makes
a spot better, soundtracks.
DO FOR NEXT CLASS: Assignment #20 (Bendinger 292)
24. TV
READ BEFORE CLASS Chapter 18 (293-302)Bendinger
Note: Problems in spots, more types, tv terminology (p. 302).
DO FOR NEXT CLASS: Assignment #21 (Bendinger 299)
Week Fourteen (4/26)
25. THE BEST OF THE REST
READ BEFORE CLASS Chapter 6 Roman, Chapter 24 Bendinger
Note: Everything from Outdoor to Direct in one handy class!
DO FOR NEXT CLASS: Assignment #22A (Bendinger 330)
26. Promotions
READ BEFORE CLASS Chapter 9 Roman
Note: Think big
DO FOR NEXT CLASS: Work on your projects
Week Fifteen (5/3)
28. CAMPAIGNS
READ BEFORE CLASS Chapter 28 Bendinger, Chapter 7 Roman
Note: Some great campaigns (Yours!)
29. LET'S LOOK AT SOME More
GREAT ADS! (Yours!)
Concluding discussion, evaluation, tour of your work.
TBA. FINAL EXAM