This
course is a general survey of the field of advertising. It is
the first course in the School of Journalism and Mass Communication's
advertising sequence and the prerequisite for all other courses
in the sequence. It is also an appropriate and useful course
for students who are not in the advertising sequence and who
want to learn more about advertising. The course has no prerequisites.
This
course is a survey of the field of advertising writing. It
is the first ad writing course in the School of Journalism
and Mass Communication's advertising sequence and the prerequisite
for the advertising campaigns course. The course prerequisites
include Principles of Advertising.
This
course is an exploration of advertising campaigns. It is
the the capstone course in the School of Journalism and
Mass Communication's advertising sequence. The course prerequisites
include Principles of Advertising, Media Planing, Ad Techniques
and Ad Writing.
The
intent of this course is to bring the student to the level
of being able to construct a sound website that withstands
time and lends itself to change. The student should -- at
the end of this course -- have chosen a webeditor, constructed
a website (most likely their own) with proper navigation,
devised good folder planning, debugged the site, learned
how to properly use graphics, and know how to devise a strategic
plan for a website.
Web
construction has entered a second phase. In the past,
websites have been set up and run by those familiar with
arcane computer technologies. Increasingly, site owners
are looking for content managers (what used to be called
"editors") to control the growth and content
of sites. They're looking for web managers. That's what
JMC 690 Advanced Websites is all about. Prerequisites
include Intermediate Websites and/or my permission.
This
course is a clinic, a hands-on experience that includes
client management, concept invention, planning, content
development, and publishing. For some of you, this will
extend what you learned in the JOMC 690 Advanced Websites
class. However, each of you with work and dedication
can learn a lot in this course. (There are no
classes -- you'll work entirely online.)
This course is a survey of global advertising. This course will
focus on acquainting you with the issues and challenges associated
with advertising in a global environment. Lectures will be supplemented
by research conducted by the instructor into advertisingÕs impact
on Russia (1989-1994), as well as dynamically involving students
in using new technologies to explore this rapidly changing topic.
A
lecture-based course, this will examine the impact new
technologies are having on journalism: advertising,
public relations, and news. Some attention will be given
to recent trends and expectations in media mergers,
success and failure in integrating online technologies
into media operations, and the impact of the Internet
on credibility and the role of e-zines.
New
Media Law and Policy
(In Development) |
This
course will explore the bases for online speech protection,
the grounds under which it may be regulated and significant
cases touching on both. In addition, commercial speech
law will be discussed, as will significant areas where
these areas cross (such as online trademark infringement
and libel) both in the United States and elsewhere.
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