Classes

     

    Principles of Advertising

    This course is a general survey of the field of advertising. It is the first course in the School of Journalism and Mass Communication's advertising sequence and the prerequisite for all other courses in the sequence. It is also an appropriate and useful course for students who are not in the advertising sequence and who want to learn more about advertising. The course has no prerequisites.

    Ad Writing

    This course is a survey of the field of advertising writing. It is the first ad writing course in the School of Journalism and Mass Communication's advertising sequence and the prerequisite for the advertising campaigns course. The course prerequisites include Principles of Advertising.

    Ad Campaigns

    This course is an exploration of advertising campaigns. It is the the capstone course in the School of Journalism and Mass Communication's advertising sequence. The course prerequisites include Principles of Advertising, Media Planing, Ad Techniques and Ad Writing.

    Intermediate Web Sites

    The intent of this course is to bring the student to the level of being able to construct a sound website that withstands time and lends itself to change. The student should -- at the end of this course -- have chosen a webeditor, constructed a website (most likely their own) with proper navigation, devised good folder planning, debugged the site, learned how to properly use graphics, and know how to devise a strategic plan for a website.

    Advanced Web Sites

    Web construction has entered a second phase. In the past, websites have been set up and run by those familiar with arcane computer technologies. Increasingly, site owners are looking for content managers (what used to be called "editors") to control the growth and content of sites. They're looking for web managers. That's what JMC 690 Advanced Websites is all about. Prerequisites include Intermediate Websites and/or my permission.

     

    Web Practicum

    This course is a clinic, a hands-on experience that includes client management, concept invention, planning, content development, and publishing. For some of you, this will extend what you learned in the JOMC 690 Advanced Websites class. However, each of you — with work and dedication — can learn a lot in this course. (There are no classes -- you'll work entirely online.)

    Global Advertising

    This course is a survey of global advertising. This course will focus on acquainting you with the issues and challenges associated with advertising in a global environment. Lectures will be supplemented by research conducted by the instructor into advertisingÕs impact on Russia (1989-1994), as well as dynamically involving students in using new technologies to explore this rapidly changing topic.

     

    The Future of Journalism and New Technology

    A lecture-based course, this will examine the impact new technologies are having on journalism: advertising, public relations, and news. Some attention will be given to recent trends and expectations in media mergers, success and failure in integrating online technologies into media operations, and the impact of the Internet on credibility and the role of e-zines.

    New Media Law and Policy
    (In Development)

    This course will explore the bases for online speech protection, the grounds under which it may be regulated and significant cases touching on both. In addition, commercial speech law will be discussed, as will significant areas where these areas cross (such as online trademark infringement and libel) both in the United States and elsewhere.


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