Executive education seminars set for spring
If knowledge really is currency, then the Executive Education Program in the School of Journalism and Mass Communication is the banker, offering four useful seminars this spring.
"The program is committed to providing communication leaders and specialists with the most up-to-date knowledge and perspective needed to succeed in an increasingly competitive market," said Sabrina Davis, program director. "Cutting-edge and practical seminars highlight advanced communication techniques, ethics, applications to the bottom line, networking, Web application and other skills necessary in an information-driven society."
Upcoming seminars will take place between February and April in the Freedom Forum Conference Center on the third floor of Carroll Hall. They are targeted to advertising, marketing and public relations professionals; print and broadcast journalists; individuals involved in Internet startups; and graphic designers. They include the following topics:
* "Integrated Marketing Communication," Feb. 23, for advertising, marketing and public relations professionals.
* "Covering the Latino Community," March 2-3, for print and broadcast journalists.
* "Producing Television News," March 23, for beginning, associate and midcareer professionals.
* "Total Community Coverage: Uncovering Our Prejudices," April 19, for print and broadcast journalists. Cosponsored with the Maynard Institute.
The Executive Education Program began in 1998 with a grant from the School of Journalism and Mass Communication Foundation.
Since November 1999, the program has conducted 10 seminars. In that time, a diverse group of speakers has made presentations, including Dean Smith, former UNC-CH men's basketball coach; Leroy Walker, former president of the U.S. Olympic Committee; editors of The Dallas Morning News and The Los Angeles Times; a N.C. superior court judge; a Pulitzer Prize-winning journalist; nationally renowned medical doctors and researchers; public relations and marketing executives; and a police chief.
Topics have included managing public relations in the new millennium, the business of sport, healthcare advocacy through media relations, market research, medical issues and the media, how to conduct public relations with little money and few personnel, media law, and newspaper design.
Nelson Mumma Jr. is a second-year master's student in the public relations sequence.