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(Fwd) media skills workshop announced




TO:		Integrated Farming Systems Network
		Sustainable Agriculture Working Groups
		Campaign for Sustainable Agriculture

RE:		Media Skills and Strategy Workshop for 							Sustainable 
Agriculture Activists

FROM:	Kat Griffith, Michael Fields Agricultural Institute, Wisconsin 			
			Integrated Cropping Systems Trials, and the IFS Network
ATTACHMENT:  The following formatted message is attached in MS Word 6.0
format.

A two-day media workshop for sustainable agriculture activists will be 
offered on February 9-11 in Iowa, following the Midwest Sustainable Agriculture Working Group meeting.  The workshop will cover 
various media skills (message development, effective media writing, 
interviews and public speaking, media tactics, producing radio spots, getting media coverage of events, creating media plans, and i
ntegrating media into existing outreach and education activities.)  The 
trainers will be from the Safe Energy Communications Council, which has provided highly regarded workshops to environmental act
ivists nationwide.   The workshop is funded by the W.K. Kellogg 
Foundation.
Cost: Tuition will be free.  Participants will cover their own 
transportation, room and board.  Room and board will cost about $75 per person.   A $50 deposit must accompany your registration form.  
 
Accomodations: The 4-H camp is a 45 minute drive from Des Moines.  It 
has dormitory-style accomodations, with four bunks per section.  There are also cabins available, though these have no bathroom f
acilities.  Bedding and towels are provided.  There is also a Super 8 
hotel about 15 minutes away -- you may make your own arrangements to stay there (see registration form.)  
Timing:  The workshop will follow the Midwest Sustainable Agriculture 
Working Group meeting, held in Des Moines through 1 pm. on Sunday.  The Media Workshop will begin at 4 pm. Sunday afternoon and w
ill run until 1:00 pm. on Tuesday.
Eligibility: Anyone working in sustainable agriculture advocacy 
(particularly with IFS, SAWG or the Campaign) may attend. The workshop will be particularly useful for those who already work to some d
egree in communications, education and outreach.  Sessions will address 
the needs of program staff as well as farmer collaborators and project spokespeople.  Participants should be committed to doing
 media work as an integral part of their outreach work following the 
workshop.  Organizations and projects may send more than one individual to the workshop.
Scholarships: There will be financial aid available for some 
participants.  Stipends will be negotiated individually, and will be made on a first come, first served basis.
Applications: Contact the address below for a registration form -- 
registration is on a first come, first served basis.
For more information:  
Kat Griffith, Communications Coordinator, Wisconsin Integrated Cropping 
Systems Trial (WICST) and the Michael Fields Agricultural Institute
Tel. 608/233-5029 (hm office)  FAX 608/265-3020 (please call me if you 
send a fax)
email: kbgriffi@facstaff.wisc.edu
snailmail: 2122 Kendall Ave., Madison WI 53705
Media Skills and Strategy Workshop Registration Form

Name___________________________________________________________________ 


Phone/fax 
_______________________________________________________________


Organization/project_______________________________________________________

Role or title in project or organization 
_________________________________________

Mailing 
address___________________________________________________________


________________________________________________________________________


________________________________________________________________________

Email 
___________________________________________________________________

____ I will stay at the 4-H camp (about $18/night)

____ I will make my own arrangements at the nearby Super 8 (tel. 
515-432-8890)

____ I have special dietary needs (describe) 
____________________________________

____ I cannot attend without scholarship assistance

	Estimated minimum stipend needed $___________

____ Check enclosed for $50 deposit

____ I can offer a ride from the SAWG meeting in Des Moines (number of 
seats: ____)

____ I need a ride from the SAWG meeting in Des Moines

____ I need rides to and from the airport in Des Moines

On a scale of 1 (nonexistent) to five (excellent) I rank my media 
skills and experience _____

Payment: Please make checks payable to the Michael Fields Agricultural 
Institute.  The balance must be paid by January 24, 1997 (call if this is a problem.)  Mail completed applications and deposit t
o Kat Griffith, 2122 Kendall Ave, Madison WI 53705.   Call Kat at 
608/233-5029 or email KBGRIFFI@FACSTAFF.WISC.EDU for further information.

Note: All registrants will receive an information packet with maps and 
additional information

Media Skills and Strategy Workshop for Sustainable Ag Activists

Mark your calendars!  A two-day media workshop for sustainable ag 
activists is scheduled to follow the February Midwest Sustainable Ag Working Group Meeting in Iowa.  The workshop, to be held Februar
y 9-11, is designed to meet the needs of program staff who do 
communications and outreach, as well as farmers and others who conduct field days and speak publicly on behalf of sustainable agriculture
.  The workshop is organized by the Michael Fields Agricultural 
Institute and funded by the W. K. Kellogg Foundation.
The workshop will cover the following skills: 


Message development
Writing for greater media impact
On-camera interviews and public speaking
Media tactics
Radio actualities ("home-produced" radio spots)
TV and radio talk shows
Maximizing attendance at and media coverage of your events
Creating individual media plans



Many of your colleagues from SAWG, the Campaign for Sustainable 
Agriculture, and the Integrated Farming Systems network attended one of these workshops in August -- here's what they said about it.
"This was incredibly useful!  One of the best hands-on ... trainings 
I've attended in a long time.  I'll definitely be using it back home."
"What a productive use of two days!  At the media training we went 
beyond talking about what is 'newsworthy' to learning how to make information 'newsworthy'.  And then we went beyond talking about h
ypothetical situations to getting some practical experience -- actually 
writing news releases, creating public service announcements, recording 30 second radio news spots and playing interviewee on c
amera.  I learned skills that I was able to use right away when I 
returned home."
"The training was worth every second. My enthusiasm for doing effective 
media work has not diminished even now, 3 months later." 
"Our media work had been haphazard and hit and miss.  This workshop was 
extremely valuable in making me more productive with the time I spend on media and communications work."
Workshop Logistics: The workshop will start the afternoon of Sunday, 
Feb. 9 and run through early afternoon Feb. 11.  It will be held at a 4-H camp about 45 minutes from Des Moines.  Tuition will be 
free, but participants will be responsible for transportation, room and 
board.  Room and board will cost about $70 per person.  Some scholarship assistance will be available.  Up to 30 people may att
end; projects and organizations may send more than one representative.  
Registration forms and detailed information about accomodations and cost are available from the individuals listed below.
For more information: Contact Kat Griffith of the Michael Fields 
Agricultural Institute at 608/233-5029; Wyatt Fraas of the Center for Rural Affairs at 402/254-6893; or Jane Sooby of the Nebraska Imp
act Project at 308/254-3918.


Enclosed you will find an announcement about an upcoming media training 
workshop for sustainable agriculture activists, and a registration form for the event.  We have just received word that the W.K
. Kellogg Foundation has approved funding for the workshop, so we want 
to get the word out as fast as possible to potential participants.  PLEASE PASS THIS INFORMATION ON TO ANYONE WHO CAN USE IT. 

As a beneficiary myself of several media workshops put on by the Safe 
Energy Communications Council, I can vouch for the quality, relevance and usefulness of the information.  The SECC trainers are t
op notch, and they've helped a lot of people be a lot more effective in 
their work.  We at the Michael Fields Agricultural Institute and the Wisconsin Integrated Cropping Systems Trial are pleased to
 offer you this training opportunity, and hope you will join us in 
August!  

Sincerely,


Kat Griffith
Communications Coordinator
Michael Fields Agricultural Institute and WICST

PLEASE COPY AND POST		DECEMBER 20, 1996






Attachments:
  c:\temp\wrkshop2.doc



Wyatt Fraas

Center for Rural Affairs
PO Box 736
Hartington, NE USA 68739
402 254-6893  fax -6891
ceruaf01@nol.org
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wrkshop2.doc