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Re: DIRECT-MKT: Re: Farmers' Market-Based CSA?



> I'd question how to sell this to shareholders. Conventional CSAs often
> attract shareholders interested in supporting a particular farm or style of
> farming. The products of 10 unrelated vendors would have to appeal to other
> motives -- convenience, variety, etc.
> 
> Michael Hofferber
> 

>From  what I've seen of CSA consumer surveys and feedback that farmers 
get, "freshness" and "lack of chemicals" are two of the most important 
reasons people join CSAs.  They often later develop a consciousness about 
supporting small-scale farming, etc.  I'm not sure that the appeal from a 
FM-based CSA would therefore need to be much different than any other 
CSA, as long as all the producers were organic, B-D, or something similar.

Bill Blake




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