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Re: DIRECT-MKT: Re: Farmers' Market-Based CSA?
> I'd question how to sell this to shareholders. Conventional CSAs often
> attract shareholders interested in supporting a particular farm or style of
> farming. The products of 10 unrelated vendors would have to appeal to other
> motives -- convenience, variety, etc.
>
> Michael Hofferber
>
>From what I've seen of CSA consumer surveys and feedback that farmers
get, "freshness" and "lack of chemicals" are two of the most important
reasons people join CSAs. They often later develop a consciousness about
supporting small-scale farming, etc. I'm not sure that the appeal from a
FM-based CSA would therefore need to be much different than any other
CSA, as long as all the producers were organic, B-D, or something similar.
Bill Blake
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