From eskinner@zoo.uvm.edu Sat Sep 20 23:19:13 1997 Date: Fri, 19 Sep 1997 12:41:20 -0400 (EDT) From: "Elizabeth A. Skinner" To: sanet-mg@ces.ncsu.edu Subject: seals of quality Dear Saneters, Several months ago I posted queries on ecolabeling and I thank everyone for their feedback. Now, I have another specific research query. I will be doing a survey of NE consumers on their awareness of and willingness to pay for products with the Vt Seal of Quality and Vt Makes it Special labels. Along with that, I'd like to measure how consumers are handling the proliferation of labels: quality, organic, eco, fairtrade, etc. I am aware of several studies on consumer preferences for organic, etc., but would like to know if there is any research on how consumers cope with a range of labels and preferences for each. I'd also like to hear about research specifically on seals of quality. Thank you very much for your thoughts. Sincerely, Elizabeth Skinner Elizabeth Skinner Community Development and Applied Economics (CDAE) University of Vermont 4c Morrill Hall Burlington, VT 05405 802/656-1018 eskinner@zoo.uvm.edu