From Buffalob@mhtc.net Sat Nov 15 09:53:06 1997 Date: Sat, 15 Nov 1997 00:03:33 -0600 From: "D.B.Sullivan" To: Erorganic@aol.com, gale-sinex@aae.wisc.edu, sanet-mg@shasta.ces.ncsu.edu Subject: Re: Whole Foods Revenues [The following text is in the "ISO-8859-1" character set] [Your display is set for the "US-ASCII" character set] [Some characters may be displayed incorrectly] ---------- From: Erorganic@aol.com To: gale-sinex@aae.wisc.edu; sanet-mg@shasta.ces.ncsu.edu Subject: Whole Foods Revenues Date: Friday, November 14, 1997 1:34 PM Breaking out the actual sales category figures would tell a lot, contrasting WF's organic produce sales vs conventional, sales of documentable certified organic processed food products vs non-certified. And then the deli and recently added meat sections. What is really being sold. Trade secrets no doubt, but perhaps ascertainable. I guess shareholders might be able to get the information. +=============== This info is contained in their SEC filing called 10K (annual) or 10Q (quarterly) Such reports will give an insight as to the market place for organics In addition the original prospectus and merger plans of Fresh Fields is all public info. Check out SEC online search called EDGAR or ask Shareholder Relations for their 10K for last 2 years.....In fact a side by side analysis with RJR Nabisco or Philip Morris can give the big picture of total food market http://www.wholefoods.com/wfm/financials/financials.html Also Rauser Pierce in Dallas covers Whole Fields and has research material on the company................ DBS To Unsubscribe: Email majordomo@ces.ncsu.edu with "unsubscribe sanet-mg". To Subscribe to Digest: Email majordomo@ces.ncsu.edu with the command "subscribe sanet-mg-digest".