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POSTPONED: Fwd: MEDIA WORKSHOP (fwd)



Please note that this workshop has been postponed.

Andy

---------- Forwarded message ----------
Date: Mon, 13 Oct 1997 16:02:55 -0500
From: Katherine Griffith <kbgriffi@facstaff.wisc.edu>
To: "Andy Clark, SAN Coordinator" <san@nal.usda.gov>
Subject: Re: Fwd: MEDIA WORKSHOP (fwd)

Please note, the workshop has been postponed to an indefinite winter date --
we hope to get out a new posting within a week or two.

Thanks for your attention,
Kat

At 12:14 PM 9/26/97 -0400, you wrote:
>---------- Forwarded message ----------
>For more information contact Prescott Bergh or Kat Griffith (CC'd).
>
>Kat Griffith, Communications Coordinator, Wisconsin Integrated Cropping
>Systems Trial (WICST) and the Michael Fields Agricultural Institute
>tel. 608/233-5029 (home office, afternoons best)
>fax 608/265-3020 (please call me if you send a fax)
>email: kbgriffi@facstaff.wisc.edu
>snailmail: 2122 Kendall Ave., Madison WI 53705
>
>
>MEDIA SKILLS AND STRATEGY WORKSHOP 
>FOR SUSTAINABLE AGRICULTURE ACTIVISTS!
>
>Mark your calendars!  A two-day media workshop for sustainable ag
>activists is scheduled for November 4-6 in Minnesota.  The workshop is
>designed to meet the needs of program staff who do communications and
>outreach, as well as farmers and others who conduct field days and speak
>publicly on behalf of sustainable agriculture.  The workshop is organized
>by the Michael Fields Agricultural Institute of Wisconsin and the
>Minnesota Department of Agriculture, and funded by the W. K. Kellogg
>Foundation. 
>
>The workshop will cover the following skills: 
>
>· Message development
>· Writing for greater media impact
>· On-camera interviews and public speaking
>· Media tactics
>· Radio actualities (“home-produced” radio spots)
>· TV and radio talk shows
>· Maximizing attendance at and media coverage of your events
>· Creating individual media plans
> 
>Many of your colleagues from SAWG, the Campaign for Sustainable
>Agriculture, and the Integrated Farming Systems network have attended
>previous workshops in August of '96 and February of '97.  You may read
>what they said about the experience at the end of this announcement. 
>Below are details of the workshop and a registration form. 
>
>If you are interested, register NOW.  The last workshop was substantially
>oversubscribed, and we had to turn people away. 
>
>Cost:  Participants will cover their own transportation, room and board.
>Room and board will cost about $70 per person.  A $50 deposit must
>accompany the registration form.  A limited number of travel scholarships
>will be available for those who must fly. 
>
>Location: The workshop will be in Alexandria, MN, about 2 1/2 hours
>northwest of Minneapolis.
> 
>Accomodations: The workshop will be held at Luther Crest Bible Camp, a
>pleasant new facility in rural MN.  Rooms sleep three, and have private
>baths.
>
>Timing:  Workshop registration will begin at 4 pm on Tuesday, November 4,
>with dinner at 5:30 and the first workshop activity at 7 pm.  The workshop
>will end at 4 pm on Thursday, November 6. 
>
>Eligibility: Anyone working in sustainable agriculture advocacy
>(particularly with the IFFS network, SAWG or the Campaign for Sustainable
>Agriculture) may attend. The workshop will be particularly useful for
>those who already work to some degree in communications, education and
>outreach. Participants should be committed to doing media work as an
>integral part of their outreach work following the workshop. 
>Organizations and projects are encouraged to send more than one individual
>to the workshop. 
>
>Scholarships: There will be travel scholarships available for a few
>participants.  Stipends will be negotiated individually, and will be made
>on a first come, first served basis. 
>
>Trainers: The trainers will be from the Safe Energy Communications Council,
>which has provided highly regarded workshops to environmental and
>sustainable agriculture activists nationwide. 
>
>Applications: Contact Prescott Bergh at the address below for a
>registration form, or use the form provided below.  Registration is on a
>first come, first served basis. 
>
>Prescott Bergh, Outreach Coordinator
>Sustainable Agriculture Program of the MN Dept. of Agriculture
>90 West Plato Blvd.
>Saint Paul, MN 55107
>tel. 612/215-0367
>fax 612/297-7678
>email prescott.bergh@state.mn.us
>
>For more information contact Prescott Bergh or Kat Griffith (below):  
>
>Kat Griffith, Communications Coordinator, Wisconsin Integrated Cropping
>Systems Trial (WICST) and the Michael Fields Agricultural Institute
>tel. 608/233-5029 (home office, afternoons best)
>fax 608/265-3020 (please call me if you send a fax)
>email: kbgriffi@facstaff.wisc.edu
>snailmail: 2122 Kendall Ave., Madison WI 53705
>
>
>Media Skills and Strategy Workshop Registration Form
>
>Name_______________________________________________________________ 
>
>Phone/fax ____________________________________________________________
>
>Organization/project____________________________________________________
>
>Role or title in project or organization
>______________________________________
>
>Mailing address _______________________________________________________
>
>____________________________________________________________________
>
>____________________________________________________________________
>
>Email _______________________________________________________________
>
>____ I have special dietary needs (describe what you DO NOT eat)
>_____________
>
>         _______________________________________________________________
>
>____ I cannot attend without scholarship assistance
>
>         Estimated minimum stipend needed $___________
>
>____ Check enclosed for $50 deposit
>
>____ I can offer a ride from the Twin Cities (number of seats: ____)
>
>____ I need a ride from the Twin Cities
>
>____ I need rides to and from the airport in Minneapolis
>
>On a scale of one (nonexistent) to five (excellent) I rank my media skills
>and experience
>
> _____
>
>Payment: Please make checks payable to the Michael Fields Agricultural
>Institute.  Mail completed applications and deposit to Kat Griffith, 2122
>Kendall Ave, Madison WI 53705.   Call Kat at 608/233-5029 or email
>KBGRIFFI@FACSTAFF.WISC.EDU for further information.
>
>Note: All registrants will receive an information packet with maps and
>additional information at least one week prior to the workshop.
> 
>
>COMMENTS FROM PREVIOUS WORKSHOP ATTENDEES
>
>“This was incredibly useful!  One of the best hands-on ... trainings I’ve
>attended in a long time.  I’ll definitely be using it back home.”
>
>"What a productive use of two days!  At the media training we went beyond
>talking about what is ‘newsworthy’ to learning how to make information
>‘newsworthy’.  And then we went beyond talking about hypothetical
>situations to getting some practical experience -- actually writing news
>releases, creating public service announcements, recording 30 second radio
>news spots and playing interviewee on camera.  I learned skills that I was
>able to use right away when I returned home." 
>
>“The training was worth every second. My enthusiasm for doing effective
>media work has not diminished even now, 3 months later.” 
>
>“Our media work had been haphazard and hit and miss.  This workshop was
>extremely valuable in making me more productive with the time I spend on
>media and communications work.”
>
>
>Katherine (Kat) Griffith
>Communications Coordinator
>Wisconsin Integrated Cropping Systems Trial
>U.W. Center for Integrated Agricultural Systems and
>Michael Fields Agricultural Institute
>Mail address: CIAS, 1450 Linden Drive, Rm. 146, Madison, WI 53706 (best for
>campus mail; otherwise I prefer to receive mail directly at my home)
>Home address: 2122 Kendall Ave, Madison, WI 53705 tel. (608)233-5029
>
Katherine (Kat) Griffith
Communications Coordinator
Wisconsin Integrated Cropping Systems Trial
U.W. Center for Integrated Agricultural Systems and
Michael Fields Agricultural Institute
Mail address: CIAS, 1450 Linden Drive, Rm. 146, Madison, WI 53706 (best for
campus mail; otherwise I prefer to receive mail directly at my home)
Home address: 2122 Kendall Ave, Madison, WI 53705 tel. (608)233-5029



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