Dissertation Information for Ewa CallahanNAME:
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SCHOOL: ADVISORS: COMMITTEE MEMBERS: MPACT Status: Fully Complete Title: Cultural differences in the design of human-computer interfaces: A multinational study of university websites Abstract: This dissertation evaluates the differences in visual components of the design of university websites around the world. The key research questions are: Does the design of user interfaces vary across cultures? If differences in interface design exist across cultures, can they be measured using Geert Hofstede's five dimensions of culture (power-distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance, and long/short time orientation)? Cultural differences and similarities have been studied extensively in anthropological and social research and have also become an important issue in international interface design. Most empirical studies have tried to explain cultural differences in web design through the works of cultural anthropologist Geert Hofstede, although those studies are based on assumptions that his model, which is related to organizational attitudes, is also applicable to design. This study attempts to test the validity of those assumptions. |
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