Video Sculptures and Seeing Through Screens

An online art installation by Joseph Farbrook (bio)

Scantly a generation ago, moving image screens were restricted to television and cinema and the content was nearly exclusively generated by corporations and conglomerates that dictated the form and aesthetic of what should and should not be seen by the masses. The content was restricted almost entirely to news and entertainment and limited in scope to what could be sold as a commodity.

Presently, technological advances have given moving image screens an explosion of new forms and possibilities of content. The moving images produced by the flickering lights of liquid crystal displays can be seen on the huge billboards of Times Square, advertising on the roof of taxi cabs, on supermarket cash registers, ATMs, watches, calculators, cell phones, picture frames, kitchen appliances, music players, cameras, signage, and advertising devices of all kinds. Although television screens have been around since the thirties and movie screens longer still, it is safe to say that the moving image screen has re-emerged as a new medium and invariably (in accordance with Marshall McLuhan) there is also a new message.

Adding up the hours we spend staring into screens, it could be argued that we are seeing an ever-greater part of our lives mediated by this device. Virtual Reality has quietly emerged on this side of the screen and embedded itself into our psyches. The collective imagination is to an ever-greater extent being co-opted and aligning itself to the operational workings of this new prosthetic. It is now a critical time for artists to temper this overwhelming involvement and offer insights into this reality, complete with new paradigms of perception, new ways of seeing into, and through, the ubiquitous screen.

Click here to view all the scultures or click the individual images.



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