NATIONAL INNOVATION WORKSHOP For the Midwest Region Making Invention Pay Iowa City, Iowa October 28-29, 1994 A cooperative effort of Federal and regional programs to provide practical guidance and information to innovative businesses, entrepreneurs, and inventors - U.S. Department of Energy Workshop Topics The Invention Process 1. Describing Your Idea Effectively - How to describe a new technology, innovation, or invention when requesting evaluation, seeking financial support, or presenting the idea to others. 2. Protecting Your Idea - Legal protection available to an inventor from idea through commercialization, using patents, trademarks, and/or copyrights. Operation of the patenting system. 3. Sources of Information - A display and discussion of general and specific information available to inventors. Technical and business information may include commercial and free computer databases, local library patent depositories, research available, and more. Commercializing Inventions 4. Commercializing Your Invention - Overview of alternative strategies and tactics for reaching the marketplace including licensing, joint ventures, and venturing. 5. Estimating the Value of Your Invention - What is the difference between pricing and valuing the product? How to estimate the commercial and financial worth of an idea, assess market value, and price the product. 6. Licensing - When is licensing desirable or essential? How to find a licensee, negotiate a license, and develop both domestic and inter-national license agreements. An alternative to manufacturing and marketing an invention. 7. Structuring an Organization to Grow - Legal and structural aspects of starting your business and planning for future growth of your product line, profits, and personnel. 8. Business Planning - Detailed steps in developing a business plan, including market analysis, sales forecasting, staffing, cost projections, projected financial statements, capital requirements, and financing. 9. Marketing Methods, Techniques, and Practices for Marketing and Selling New Technologies - Who your real markets are and what you must do to reach them. How to identify and circumvent market and industry barriers. Introduction to concepts such as market segmentation and product positioning. 10. Early-Stage Financing - Discussion of various kinds and sources of financing available for different stages of technology development and business growth, including start-up, seed, operating, venture capital; limited partnerships; and public commercial financial institutions. Focus will be on early-stage financing for developing and testing new technologies for the marketplace. Sources of Assistance 11. Energy-Related Inventions Program (ERIP) - Discussion of program offering free technical evaluation by the National Institute of Standards and Technology and financial support by the U.S. Department of Energy. 12. Small Business Innovation Research Program (SBIR) - Overview of Federal procurement program for small R & D firms that are developing innovative technologies. 13. State and Local Sources of Assistance - Overview of programs that provide assistance to inventors and entrepreneurs, such as Small Business Development Centers, innovation or incubation centers, and technical assistance centers. Special Topics 14. Roundtable of Successful Inventors - Learn firsthand experiences from successful inventors. 15. Software Product Development - How to commercialize a new computer program. 16. Protecting Software - How patent and trademark law applies to software. 17. Corporate Partnering & Strategic Alliances - Changes in the business climate that cause companies to seek out strategic alliances and partnerships and the legal considerations involved. 18. Hands-on Patent Searching - Actual on-line computer searches of electronic data bases. Conduct patent searches, vendor searches and literature searches. Notes O Special topics may be subject to change. O Subjects listed will be addressed by one or more workshop sessions. O Each workshop period will have 8-10 concurrent sessions so that during the 2 days participants may cover as many workshop topics as possible. O A final program schedule showing all topics will be distributed at registration. Program Friday, October 28, 1994 7:00 Open Registration 7:30 Continental Breakfast (provided) 8:30 Opening Remarks 9:00 Plenary Address Speaker: Robert L. Taylor, President, CEO and Co-founder, Isolyser Company of Norcross, Georgia 10:15 Break 10:30 Concurrent Workshops - Session 1 12:00 Lunch (provided) 1:00 Plenary Address Speaker: Gilbert S. Banker, Ph.D., Dean, and John L. Lach Distinguished Professor of Drug Delivery, College of Pharmacy at The University of Iowa 2:00 Concurrent Workshops - Session 2 3:15 Break 3:30 Concurrent Workshops - Session 3 5:00 Reception Saturday, October 29, 1994 8:15 Continental Breakfast (provided) 9:00 Plenary Address Speaker: Edward M. Moldt, Entrepreneur-in-Residence, Sol C. Snider Entrepreneurial Center at the Wharton School, University of Pennsylvania 10:15 Break 10:30 Concurrent Workshops - Session 4 12:00 Lunch (provided) 1:00 Plenary Address Speaker: Jamie Wade, Vice President of Administration and General Counsel for Engineering Animation, Inc. (EAI). 2:00 Concurrent Workshops - Session 5 3:15 Break 3:30 Concurrent Workshops - Session 6 4:45 Adjourn Plenary Speakers Robert L. Taylor - Mr. Taylor is co-founder of Isolyser Company. He has been the company*s president, CEO and one of its directors since its inception. Together with Isolyser co-founder Travis W. Honeycutt, he received the 1993 Georgia Entrepreneur of the Year Award for health care. Before founding Isolyser, Mr. Taylor was president and CEO of Unilab Corp., a manufacturer of state-of-the-art wound care products. He was president and CEO of Spirotech, Inc., a manufacturer of small microprocessor-based medical instruments. In 1994 Isolyser introduced a product line made from hot-water-soluble polymer for which the company has already received four U.S. patents. Gilbert S. Banker, Ph.D. - Mr. Banker is Dean and John L. Lach Distinguished Professor of Drug Delivery at The University of Iowa College of Pharmacy. Mr. Banker has served on scientific advisory committees of major drug companies and smaller biotechnology companies. He holds numerous patents in the polymer and drug delivery field and is the president of Biocontrol, Inc., a company that licenses technology to the consumer products, cosmetics and pharmaceutical industries. Edward M. Moldt - Mr. Moldt founded the Center for Entrepreneurship and Innovation at Indiana University. In 1987, he joined the Wharton School and was appointed managing director of the Sol C. Snider Entrepreneurial Center. In 1993 and 1994, U.S. News and World Report ranked the Wharton entrepreneurial program as the number one program among universities. Mr. Moldt also acts as a consultant to companies such as IBM, Dupont, Asea Brown Boveri and GE among others. Jamie Wade - Mr. Wade is the Vice President of Administration and the General Counsel for Engineering Animation, Inc. (EAI), a three-dimensional visualization production and software company located in Ames, Iowa. Mr. Wade joined EAI in June of 1994 after 13 years of practice with Davis, Hockenberg, Wine, Brown, Koehn & Shors, P.C., primarily in the area of corporate finance and securities law. He regularly represented start-up and early stage growth oriented companies in addition to venture capital fund managers, securities broker dealers and agents, and investment bankers. Mr. Wade has represented companies and investment bankers in more than 30 public offerings during his law practice. He continues to serve as counsel to the Davis Hockenberg law firm. Regional Sponsors Cornerstone Press, Cedar Rapids First National Bank, Iowa City Firstar Bank, Cedar Rapids Hills Bank & Trust Company, Iowa City IES Industries Iowa Area Development Group Iowa Small Business Development Centers Iowa State Bank & Trust Co., Iowa City McGladrey & Pullen Norwest Bank, Cedar Rapids U.S. West Communications (partial listing) National Sponsors American Intellectual Law Association Association of Small Business Development Centers Licensing Executives Society National Technology Transfer Center U.S. Department of Commerce (National Institute of Standards and Technology) U.S. Department of Energy Virginia Polytechnic Institute and State University Workshop Location All sessions of "Making Invention Pay" will be held at: The University of Iowa Iowa Memorial Union Corner of Madison and Jefferson Streets Iowa City, Iowa From I-80 take Dubuque Street exit, follow to Market Street, turn right, go straight to the Iowa Memorial Union. Parking is across the street at the Memorial Union ramp. Hotel Accommodations Hotel accommodations can be reserved at the Iowa House in the Iowa Memorial Union by calling (319) 335-3513. A block of rooms has been reserved for the National Innovation Workshop. Room rate is $60 for either single or double. Travel Arrangements The Cedar Rapids Airport is served by all major airlines. TWA is offering a 30% discount for itineraries without a Saturday night stay and a 5% discount for itineraries including a Saturday night stay through Short's Travel Service, Inc. Call 1-800-274-IOWA for a reservation. +++++CUT HERE++++++++++++++++++++++++++++++++++++++++CUT HERE+++++ Registration Form Iowa City, Iowa, October 28-29, 1994 Yes, I will attend the Iowa City, Iowa, National Innovation Workshop, Midwest Region. The registration fee is $125 per person. The fee covers instruction, materials, two breakfasts, two lunches, reception and coffee breaks. Name______________________________________________________________ Title_____________________________________________________________ Business Name_____________________________________________________ Address___________________________________________________________ City/State/ZIP____________________________________________________ Telephone(W)______________________________________________________ Fax_______________________________________________________________ Please circle the number of the six workshops you are most interested in attending. This information will help us plan room space. It in no way obligates you to attend only those sessions circled. (See "Workshop Topics," 1-18, other side.) The Invention Process: 1 2 3 Commercializing Inventions: 4 5 6 7 8 9 10 Sources of Assistance: 11 12 13 Special Topics: 14 15 16 17 18 If you have any special access or dietary requirements, or any other special needs, please indicate by October 7:___________ _____________________________________________________________ +++++CUT HERE++++++++++++++++++++++++++++++++++++++++CUT HERE+++++ Make NIW registration checks payable to: The University of Iowa Mail registration form and checks to: The University of Iowa 108 PBAB, Suite S160 Iowa City, IA 52242-1000 For registration and program information, please contact: Paula McMartin (319) 335-3742 1-800-253-7232 Fax: (319) 335-1956 Refunds will be made on or before October 17, 1994. No refunds will be made after that date, but substitutions will be honored. You may receive documentation at the conclusion of the sessions for Continuing Education Unit (CEU) awards. Future Workshops Scheduled and Local Contacts: Louisville, KY Kenneth L. Blanford November 18-19, 1994 (502) 852-7854 For information on future workshops, contact: Dr. Norris Bell, NIW National Coordinator Virginia Tech 2990 Telestar Court Falls Church, VA 20042 (703) 698-6007 e-mail: cenova@vtvm1.cc.vt.edu