The Real Paul Jones

Accept no substitutes

Date: 8/10/2011

NCAA confused about messaging in recruiting – in the face of #noemail

If you think the other NCAA rules are confusing, they are clearly based on something somewhere but the messaging rules aren’t.

According to the New York Times, coaches may contact players by Twitter direct messages, but not by TXT; by Facebook Messages, but not by Facebook Chat — and public Wall posts are out of the question. Email and phone calls are allowed, but the prospective players won’t take those — afterall they are under 25 (see studies earlier in this blog).

A trusted resident expert in this house claims that the unifying theme is banning public communications while allowing private ones. The exception for SMS aka TXT, he says and the article supports, is because the person receiving the TXT also receives a charge if unlike most TXTing teens the prospect doesn’t have an unlimited TXT plan.

One hole in his, or more likely in the NCAA’s, logic is the difference between Chat and Messaging. Both are private and with the new Facebook Mobile Messenger app both are unified and merged in the same inbox. The trend as seen at Facebook and in Google Plus is to unify the inbox and the activity streams into a personally manageable environment.

That’s what the players are telling the coaches. We don’t take calls. We don’t do email. We want communications mobile. We want them short and interactive. Twitter is TXT without the NCAA restrictions. Facebook Messages aren’t email.

But the NCAA is in a ball of confusion.

Social Network use rises from 11 – 65%; Email drops to 92% (#noemail)

The Rise of Social Network Use

The Rise of Social Network Use

If trends mean anything, the analysis by the pollsters at Pew miss the point of their own data. Whilst the title for the report is “Search and email still top the list of most popular online activities”, the use of email has remained flat — dropping 1% really, but statistically insignificant — since 2002. Searching rose from 85% to join email at 92% (since 2002). But social network use, which was not even measured until 2005, begins at 11% and is up to 65% by 2011’s survey.

Email fans shouldn’t get all that excited by the report as the data underlying the report show communications trends that will move us all from email even in the immediate term. Note also that email alternatives were not measured giving some confusion to the frequencies of communications.

One critique of #noemail is that any messaging system is really email. Of course, I don’t buy that. But that does show that messaging of all kinds is conflated with email and could be here as the alternatives are offered. This becomes clearer when we look at the racial differences in email use by adults. “White online adults are significantly more likely than both African-American and Hispanic online adults to be email users on a typical day (63% v. 48% v. 53%, respectively). “ Another Pew study released in June showed that Twitter use by Whites, African Americans and Hispanic adults is the reverse of the email patern (9% v. 25% v. 19% respectively).

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