From ceplacer@ucdavis.eduWed Nov 22 23:51:41 1995 Date: Wed, 22 Nov 1995 08:49:00 -0800 From: ceplacer@ucdavis.edu To: sanet-mg@amani.ces.ncsu.edu Subject: New CSA Handbook N E W P U B L I C A T I O N N E W P U B L I C A T I O N Community Supported Agriculture . . . Making the Connection a 1995 Handbook for Producers presented by University of California Cooperative Extension Placer County and Small Farm Center, UC Davis 198 pages ** binder format Books and manuals on Community Supported Agriculture to date have focused largely on specific farms, and have interested hundreds of growers to start their own projects. _Making the Connection_ pulls together the experience of many innovative projects. While describing the diversity of CSA, this handbook for producers also addresses common questions and concerns. Major topics covered are: - What is CSA? - Developing a CSA - Finding and keeping members - Production for CSA - Managing the shares In addition to the narrative text and examples from CSA farms across the country, _Making the Connection_ includes simple forms for use in running CSA projects. Charts for planning production offer handy information, and worksheets will help farmers consider their own situations. This handbook also provides additional detail on such topics as legal issues of CSAs, writing newsletters, and postharvest handling. To order your copy: print this message, complete the form below, and snail-mail it with your payment. *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* Yes, I would like to order Making the Connection, the CSA Handbook for Producers. _____ copies @ $25.00 per copy = _____________ shipping: _____ copies @ $ 5.00 per copy = _____________ Total enclosed = _____________ Name:______________________________________________________ Address:___________________________________________________ City/State/ZIP:_____________________________________________ Phone (AM):_________________________ Phone (PM):_________________________ Mail form and check (payable to "UC Regents") to: UC Cooperative Extension Attn: CSA Handbook 11477 E Avene Auburn, CA 95603 Shirley Johnson, Office Manager Placer County UCCE 11477 E Ave. Auburn, CA 95603 916-889-7385 FAX 916-889-7397 ceplacer@ucdavis.edu From adamf@vtaix.cc.vt.edu Tue Nov 29 19:32:54 EST 1994 Article: 48550 of rec.gardens Path: bigblue.oit.unc.edu!concert!news.duke.edu!solaris.cc.vt.edu!vtaix.cc.vt.edu!adamf From: adamf@vtaix.cc.vt.edu (Adam Finkelstein) Newsgroups: rec.gardens Subject: Re: How do I start a community garden...? Date: 27 Nov 1994 23:05:35 GMT Organization: Virginia Tech Lines: 15 Message-ID: <3bb3c0$3to@solaris.cc.vt.edu> References: <3b6dig$mf1@garlic.com> NNTP-Posting-Host: vtaix.cc.vt.edu NNTP-Posting-User: adamf In article , David Gurzynski wrote: >In article <3b6dig$mf1@garlic.com>, g-man@garlic.com (g-man@garlic.com) wrote: >There are two organizations in New York City; The Green Guerillas, and >Operation Green Thumb, that you might want to get in touch with. > >Operation Greenthumb 49 Chambers St NY NY (212)233-2926 >The Green Guerillas 625 Broadway NY NY 10012 (212) 674-8124 > Check out _Seasonal News_, a quarterly Community Supported Agriculture Newsletter. Indian Line Farm, RR3, Box 85, Great Barrington, MA, 01230 -- _________________________________________________________________________ Adam Finkelstein adamf@vtaix.cc.vt.edu | (awaiting my muse...) ___________________________________________|_____________________________ From newworld@el-dorado.ca.usSun Dec 3 22:36:00 1995 Date: Sat, 2 Dec 1995 14:44:00 +0000 From: Eric Gibson Reply to: SAED-SHARE-L@cornell.edu To: saed-share-L@cornell.edu Subject: Marketing book for farmers New World Publishing Eric & Andrea Gibson 3085 Sheridan St. Placerville, CA 95667 (916) 622-2248 NEWS RELEASE Release At Will As the most comprehensive book to date on the subject of high-value marketing of fruits, vegetables, flowers and herbs, Sell What You Sow! The Grower's Guide To Successful Produce Marketing, by Eric Gibson, offers farmers and market gardeners practical, how-to guidance in making a living from the land. According to U.C. Davis Small Farm Center specialist David Visher, "This is the best book to date about the alternative marketing options available to farmers." Enhanced with real-life anecdotes and examples from master marketers around the country, the 304-page book contains 32 chapters, several appendices, and a 425-listing Resources section. The Foreword is by Howard "Bud" Kerr, director of the USDA Office For Small-Scale Agriculture. Topics covered include marketing plans; selecting crops for maximum return; selling through farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets; selling through specialty wholesale channels; processed products; customer service; merchandising; pricing strategies; rules, regulations and insurance; as well as promotion and advertising. To order the book, send $25 postpaid to New World Publishing, 3085 Sheridan St., Ste. 111, Placerville, CA 95667; For a free brochure or for credit card orders, call (916) 622-2248. (California residents add $1.63 state sales tax.) Bulk order discount schedules are available. #### Attn: Editors RELEASE AT WILL FREE MARKETING TIPSHEET A free publication is available from New World Publishing called The Hot 50 Farm Marketing Tips. The 6-page pamphlet contains 50 of the best marketing tips from the widely acclaimed book, Sell What You Sow! The Grower's Guide To Successful Produce Marketing. Subjects include direct marketing, selling through grocery stores, restaurants and wholesale channels, merchandising, customer service, promotion and advertising. The tipsheet may be used as a source of new marketing ideas as well as a checklist to see if you are doing all that you can to promote your farm products. To order your free copy of The Hot 50 Farm Marketing Tips, write to New World Publishing, 3085 Sheridan St., Ste. #111, Placerville, CA 95667. Please include $2 for shipping and handling. ATTENTION EDITORS: If you would like to obtain a sample copy of The Hot 50 Marketing Tips to use as marketing-tip fillers for your publication, please contact New World Publishing at the above address. Eric Gibson New World Publishing 3085 Sheridan St. Placerville, CA 95667 (916) 622-2248 email: newworld@el-dorado.ca.us Author/Publisher of Sell What You Sow! The Grower's Guide To Successful Produce Marketing From newworld@el-dorado.ca.us Sat Dec 23 22:41:04 EST 1995 Article: 9863 of alt.sustainable.agriculture Path: bigblue.oit.unc.edu!oit-mail2news-gateway From: newworld@el-dorado.ca.us (Eric Gibson) Newsgroups: alt.sustainable.agriculture Subject: farm marketing book Date: 24 Dec 1995 01:40:55 -0000 Organization: sustag-public mailing list Lines: 114 Sender: daemon@bigblue.oit.unc.edu Distribution: world Message-ID: NNTP-Posting-Host: bigblue.oit.unc.edu Mime-Version: 1.0 Content-Type: text/plain; charset="us-ascii" "This book is far-and-away the outstanding farm produce marketing text. If you're trying to sell what you grow, this book will quickly pay for itself." -Small Farmer's Journal "This is the best book to date about the alternative marketing options available to farmers." -David Visher, UC Davis Small Farm Center "Of all the books we've ever seen on marketing farm products, Sell What You Sow! beats them all, hands down, for creativity, thoroughness and readability. Any one of the ideas will pay you back the book's investment many times over." -New England Farm Bulletin "The Resources Section alone is worth the price of the book!" -Craig Kolodge, U.C. Extension agent As the most comprehensive book to date on the subject of high-value marketing of fruits, vegetables, flowers and herbs, Sell What You Sow! The Grower's Guide To Successful Produce Marketing, by Eric Gibson, offers farmers and market gardeners practical, how-to guidance in making a living >from the land. According to U.C. Davis Small Farm Center specialist David Visher, "This is the best book to date about the alternative marketing options available to farmers." Enhanced with real-life anecdotes and examples from master marketers around the country, the 304-page book contains 32 chapters, several appendices, and a 425-listing Resources section. The Foreword is by Howard "Bud" Kerr, director of the USDA Office For Small-Scale Agriculture. Topics covered include marketing plans; selecting crops for maximum return; selling through farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets; selling through specialty wholesale channels; processed products; customer service; merchandising; pricing strategies; rules, regulations and insurance; as well as promotion and advertising. To order the book, send $25 postpaid to New World Publishing, 3085 Sheridan St., Ste. #111, Placerville, CA 95667; For a free brochure or for credit card orders, call (916) 622-2248. e-mail: newworld@el-dorado.ca.us. (California residents add $1.63 state sales tax.) Bulk order discount schedules are available. #### Contents I. Getting Started 1. Planning For Profits 2. Choosing Your Enterprises 3. Deciding What To Grow 4. Market Research 5. Making A Marketing Plan II. Direct To Consumer Marketing 6. Is Direct Marketing For You? 7. Farmers Markets 8. Roadside Markets 9. Pick-Your-Own 10. Rural Attraction 11. Subscription Farming 12. Mail Order III. Marketing To Retail Outlets 13. Introduction 14. Selling To Restaurants 15. Selling To Retail Outlets IV. Specialty Food Products 16. Specialty Food Products V. Marketing Skills 17. Merchandising 18. Customer Service VI. Wholesale Marketing 19. The Wholesale Picture 20. Getting Your Product To Market 21. Making It Pay 22. Cooperatives VII. Business Matters 23. Business Smarts 24. Pricing For Profits 25. Rules & Regulations 26. Insurance VIII. Promotion 27. The Sales Call 28. Promotion 29. Advertising 30. Group Promotion IX. Harvestime 31. Sharing The Bounty 32. Farm Festivals & Farm Humor X. Resources Eric Gibson New World Publishing 3085 Sheridan St. Placerville, CA 95667 (916) 622-2248 email: newworld@el-dorado.ca.us "Sell What You Sow! The Grower's Guide To Successful Produce Marketing" $25 postpaid or send for a free brochure. Credit card orders call (916) 622-2248. California res's add $1.63 state sales tax. "Hot 50 Farm Marketing Tips" $2 "Victory Through Vegetables" (send SASE for free brochure on becoming a vegetarian) From lmccrory@moose.uvm.eduTue Oct 3 02:40:21 1995 Date: Sun, 1 Oct 1995 15:16:42 -0400 (EDT) From: "Lisa E. Mccrory" To: Zbynek Ulcak Cc: sanet-mg@amani.ces.ncsu.edu Subject: Re: CSA -literature needed On Wed, 27 Sep 1995, Zbynek Ulcak wrote: > Dear friends, > > for our project we need any basic scientific literature (books, > articles in refereed journals, etc.) on community supported > agriculture and similar systems of local food links. > > Any information would be gretly appreciated. > > Thank you in advance. > > > Zbynek Ulcak > > Mendel University of Agriculture and Forestry Brno, Czech Republic > > ulcak@pok0.vszbr.cz > zbynek@vszbr.cz > Zbyneek, A book I would recommend is FARM OF TOMORROW;COMMUNITY SUPPORTED FARMS,FARM SUPPORTED COMMUNITIES by TraugerM. Groh and Steven S.H. Mcfadden. Lisa McCrory UVM EPic pasture Management Outreach Program UVM, Hills Bldg Burlington, VT 05405 lmccrory@moose.uvm.edu