Advertising on the Internet Adam Gaffin An examination of the potential and dangers of advertising on the Internet. "It sounds like an advertiser's dream: With just a few keystrokes, you can send your message to thousands of well educated, affluent people with an intense interest in just the sorts of things you sell. On the Internet, though, it could turn into an advertiser's nightmare..." Adam Gaffin is a reporter and computer columnist for the Middlesex News in Framingham, Mass.