110425 Marketing Strategy Simulation for Minicomputers Version:
Submitted by: James A. Pope, Old Dominion University, Norfolk, VA
Operating System: Independent Source Language: BASIC-PLUS Memory
Required: 16K Keywords: Simulations
Abstract: These programs provide a competitive marketing situation
for up to five teams (companies) per industry. Each
company makes product, pricing, advertising,
distribution, production, and marketing research
decisions for three types of automobile. The programs
load parameters, receive decisions, update history,
determine market shares, and generate financial
statements and instructor summaries. The simulation may
be run for twenty consecutive quarters.
Notes: Minor modifications may be needed in data file
Assoc. Documentation: Boone & Hackleman, "Marketing Strategy: A
Decision Game", Columbus, Ohio: Charles E. Merrill, 1975.
Instructors Manual to accompany same.
Media (Service Charge Code): Write-Up and Listing (DB), 600' Magnetic
Tape (MA) Format: DOS-11
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Created: December 26, 1998