Subject: Question

From: [email-masked]
Date: Tue, 4 Jun 1996 19:50:56 -0400

How do you get across to a customer that a small forge can't
compete with a large business on forgings? Can this be done
without being a smart@$$ ?

Thanks

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From: George Ezell <[email-masked]>
Date: Tue, 04 Jun 1996 20:25:21 -0500

> without being a smart@$$ ?

	Acctually, you can, in creativity, one-of-a-kindness,
and the fact that got me started in this art, would you rather
have something hand made in a small shop or mass produced in
China?
	I see your delima, and as a knife-maker, have faced it
 myself.  The only thing I can compete with Buck in is quality,
and that there will never be another one like it.
	Doubt that helped much, but I tried!

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From: Chris Kilpatrick <[email-masked]>
Date: Wed, 05 Jun 1996 19:28:07 -0700

> without being a smart@$$ ?

Tell the customer that if he wants to be like the Jones', go to Walmart,
but, if he/she wants to surpass the Jones', that's where you come in.

or try:

There are some people who appreciate the individual, the unique.  The 
handcrafted, the finessed, the wrought are what I deal in.  My customers 
enjoy their one of a kind piece.  Let me show you what makes my 
particular pieces soooooo good......

or try:

Yugos are cars, Rolls royces are cars, the difference is the 
handcrafting, the attention to detail.  Let me show you what I mean with 
this piece here.....