(PIMA fwd) Bunnell becomes CEO of CONTENT.COM

Daniel Miles Kehoe (kehoe@fortuity.fortuity.com)
Tue, 10 Oct 95 11:53:37 -0700

Here's an update for members of the Publishers Internet Marketing Association
who have taken an interest in the plans of John Brockman and David Bunnell to
launch CONTENT.COM, an Internet information business which will offer book
reviews, online forums, discussion and information for readers and book
publishers.

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Begin forwarded message:

SAN MATEO, Calif.--(BUSINESS WIRE)--Oct. 10,
1995--Richard Landry, president and CEO of HyperMedia
Communications, Inc. (NASDAQ: HYPR; PSE: HPR),
announced today that Phil Hood has been promoted to
editor-in-chief of the company.

In this position, he is responsible for the editorial
content of NewMedia Magazine; Hyperstand, NewMedia's
recently launched online service on the World Wide Web;
NewMedia/MSN on The Microsoft Network; and Macromedia
User Journal.

Hood replaces David Bunnell who is leaving the
editor-in-chief post to serve as CEO and president of
CONTENT.COM Inc. Bunnell will continue as the chairman
of the board of HyperMedia Communications, Inc.

Hood has served NewMedia Magazine for the past three
years, first as managing editor, then editor. Under
Editor-in-Chief David Bunnell, Hood presided over the
launch of the NewMedia Lab, the redesign of NewMedia
Magazine, and the creation of NewMedia's web site,
Hyperstand.

`NewMedia Magazine has become the leading source of
information for professionals who develop and
implement multimedia applications in many
industries,` said Landry. `Phil has been instrumental
in numerous innovations, including the expanded focus
on product tests and comparisons which are vital to our
professional audience as they purchase and use
multimedia hardware and software.`

`Phil Hood's contribution to the overall growth and
success of the magazine makes him an exceptional choice
for editor-in-chief. The company is very fortunate to
have him,` David Bunnell said.

Prior to joining NewMedia in 1992, Phil spent eight years
at GPI/Miller Freeman and was responsible there for
launching EQ, a magazine covering professional audio
recording.

David Bunnell's latest venture is an online service
called CONTENT.COM Inc., for lovers of books and book
publishing. This Internet information business will
offer book reviews, online forums, discussion and
information for readers and book publishers.

In addition to continuing as chairman of the board of
HyperMedia Communications, Inc., Bunnell will author a
monthly journal, `Flying Upside Down,` for Hyperstand
and NewMedia/MSN on subjects ranging from electronic
privacy to social justice in the online world.

His journal will include interviews with key leaders in
new media, analysis of significant events and his unique
perspective on current trends. `We are pleased that
David will continue to play a creative and strategic role
in our company,` said Landry.

HyperMedia Communications, Inc. (NASDAQ: HYPR; PSE:
HPR) is publisher of NewMedia Magazine, the first
periodical dedicated solely to covering multimedia
technologies across all major platforms. Published 13
times a year, NewMedia offers readers industry news,
comprehensive comparative product reviews supported
by the NewMedia Lab, a state-of-the-art multimedia
testing laboratory, and feature articles that provide
expert advice critical to making purchasing decisions.

The magazine serves professionals who buy and use
multimedia products and services. HyperMedia also
publishes Hyperstand, a World Wide Web site for
multimedia and online professionals.

Located at the URL address http://www.hyperstand.com,
Hyperstand serves the information needs of
professional developers of multimedia products and
services and is designed to be one of the first fully
auditable publishing sites on the World Wide Web.

In addition, HyperMedia publishes Macromedia User
Journal (MUJ), an independent guide for multimedia
developers and users of Macromedia, Inc. products.

The online version of MUJ is published on Hyperstand and
NewMedia/MSN. HyperMedia also publishes original
multimedia-related books and book/CD-ROM packages in
an exclusive agreement with Random House Electronic
Publishing.

HyperMedia Communications, Inc. is headquartered at
901 Mariner's Island Boulevard, Suite 365, San Mateo,
CA, 94404; 415/573-5170 (phone); 415/573-5131 (fax).

NewMedia is a registered trademark of HyperMedia
Communications Inc. -0-

Note to Editors: Photos of Phil Hood and David Bunnell are
available. Please contact: Joyce Covington,
415/573-5170 x254.