New Title from Stanford

David S. Utley, M.D. (utley_d@REN.STANFORD.EDU)
Fri, 14 Jun 1996 12:29:20 +0500

You may be interested in an innovative title for
treating heartburn, one of the most common and costly health
problems in America. About 1 in 3 of your audience
have this problem. This health topic enjoys wide consumer
recognition because of its prevalence, but also because of the
multi-million dollar advertising campaigns for anti-heartburn
medications which have created high levels of consumer recognition.

3.7 billion dollars were spent last year on medications to treat
heartburn and related symptoms. An effective and often overlooked
alternative is to educate patients about this health problem so they can
reduce their medication use. Such an education program would
dramatically reduce costs and therefore becomes an extremely pertinent
issue when considering managed care and cost-containment in 1990's
health delivery. We have found that patients want non-drug therapy
whenever it is available and effective. Until now, no organized program
exists to provide this patient education.

Our new program utilizes a book titled "Stop the Heartburn",
developed by Stanford surgeon, David S. Utley, M.D.
It is in the early phases of implementation at Stanford, gaining
recognition among the various specialties as a
viable alternative to drug therapy.

To receive a press release and information regarding the economic impact
of this disorder on healthcare delivery...fax 415-851-8578 or e-mail us
(utley_d@ren.stanford.edu). You can also contact Dr. Utley at
408-236-4574 until 7-1-96; and then 415-723-6661 after 7-1-96.
In order to forward the proper materials, indicate who you are,
your snail mail address, your position at your organization or company,
and your plans for this story.

Thanks.