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Session: A Great Brand Knows Its Soul (Session 608)
From Saa2007
Friday, August 31, 2007 - 4:30 PM-6:30 PM
Session Description in SAA Program
[edit] Speakers and Papers:
Mary Ide, Chair, WGBH (Boston) Media Archives
Dianne Brown, Procter & Gamble Company - “Corporate History: Supporting the P&G Brand, Enhancing Our Reputation”
Renee Braden, National Geographic Society - “High Adventure: Heritage Branding at the National Geographic Society”
Bobby J. Calder, Kellogg School of Management, Northwestern University


