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Session: A Great Brand Knows Its Soul (Session 608)

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Friday, August 31, 2007 - 4:30 PM-6:30 PM

Session Description in SAA Program

[edit] Speakers and Papers:

Mary Ide, Chair, WGBH (Boston) Media Archives

Dianne Brown, Procter & Gamble Company - “Corporate History: Supporting the P&G Brand, Enhancing Our Reputation”

Renee Braden, National Geographic Society - “High Adventure: Heritage Branding at the National Geographic Society”

Bobby J. Calder, Kellogg School of Management, Northwestern University

[edit] Comments, Discussions and Further Information

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