Session 205: Past Rites: Marketing for the Future

Thursday, August 28, 2008 - 10:30 AM-12:00 PM

Session Description from SAA Site

Speakers and Presentation Titles:
John J. Treanor (Chair), Vice Chancellor, Archdiocese of Chicago

Jean Elliott, Director of Archives, JPMorgan Chase Bank - "Rooted in the Past: Shaping the Future"

Edward M. Rider, Corporate Archivist, Procter &amp; Gamble Company - "Brand Memory: Packaging Archives Services to Clients"

Jane Nokes, Scotiabank Group - "Business Plans: Getting Management’s Buyin"

Comments, Discussions and Further Information:
Advocating Archives: An Introduction to Public Relations for Archivists - Elsie T. Freeman Finch, SAA and Scarecrow Press, 1994.