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Session 205: Past Rites: Marketing for the Future
Thursday, August 28, 2008 - 10:30 AM-12:00 PM
 Speakers and Presentation Titles:
John J. Treanor (Chair), Vice Chancellor, Archdiocese of Chicago
Jean Elliott, Director of Archives, JPMorgan Chase Bank - "Rooted in the Past: Shaping the Future"
Edward M. Rider, Corporate Archivist, Procter & Gamble Company - "Brand Memory: Packaging Archives Services to Clients"
Jane Nokes, Scotiabank Group - "Business Plans: Getting Management’s Buyin"
 Comments, Discussions and Further Information:
Advocating Archives: An Introduction to Public Relations for Archivists - Elsie T. Freeman Finch, SAA and Scarecrow Press, 1994.