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Session 205: Past Rites: Marketing for the Future

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Thursday, August 28, 2008 - 10:30 AM-12:00 PM

Session Description from SAA Site

[edit] Speakers and Presentation Titles:

John J. Treanor (Chair), Vice Chancellor, Archdiocese of Chicago

Jean Elliott, Director of Archives, JPMorgan Chase Bank - "Rooted in the Past: Shaping the Future"

Edward M. Rider, Corporate Archivist, Procter & Gamble Company - "Brand Memory: Packaging Archives Services to Clients"

Jane Nokes, Scotiabank Group - "Business Plans: Getting Management’s Buyin"

[edit] Comments, Discussions and Further Information:

Advocating Archives: An Introduction to Public Relations for Archivists - Elsie T. Freeman Finch, SAA and Scarecrow Press, 1994.

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