Social tagging panel
Social Software Symposium
Based on her dissertation at UCLA focusing on del.icio.us
Social tagging creates and maintains social relationship consisting of three elements including resources, people, and tags as in a very individual context.
Relevance of tagging
- tag itself
- own individual
- linkage between users of system themselves
- resources relevant to individual
Her study focuses on social construction of community of users by looking at tag cloud that could be applied to expert system.
Social relevance, - Looking at recommendation system. Tagging make people finding information based on recommendation rather than their own information needs - Following people’s interests over time on who and how they interact with it.
She also talks about authority, finding tags to watch, and linking people to content and resources.
Looking at links existing information in terms of knowledge construction
Trajectory For example, the term “learning” can be defined differently.
Cue is the cognitive connection that links to others and differentiate from others by the context. Contextual dimension is past experience.
She is interested in how we make relationship with the context by tagging and the opportunity to integrate the concept to the system and tie to the cue and trajectory.
How people connect and what people do so we know what connection we made…
Trajectory is the link that we make. By making 2 concepts is a complex trajectory.
The cue is the way we connect and diverse by context.
For example, by looking at common tags and idiosyncrasy to study how individual constructing knowledge.
She sees tagging is a system of peer production of knowledge by not only looking just the use of tagging, but also how people make those tags.
The use of tags is not just about findability and refindability
How begin to evaluate a social dimension of tagging?
She is interested in social construction of knowledge in particular process of knowledge discovery and production. For instance, she found that she is tagging because she is contributing to tag stream.
The use of tagging is particularly for finding new stuff.
Alice’s example of communicating with each other by tagging is consumating, an online dating site. The site elaborate tags to refer to personal relationship.
Amanda raised the issue where identity attaches to the tag.
Thomas gave an example of ma.gnolia.com and raising the question about the connection and the lines between being knowledge creator or consumer. For example, where the connection come from?
Cal referred to the link to metadata concept (e.g. how we apply the descriptors for discovery) and archival and record keeping value.
Nicole wondered about tagging with email. Thomas gave example of 43folder for tagging email on Mac and Microsoft Entourage working with Microsoft Project
Simon asked is the use of uncontrolled is the virtue?
Thomas responded that the research found free tag give much higher recall.
Gary and Jakob asserted about the active tagging that could help people to remember and reinforce learning of mental activity.
Thomas pointed out to the study about how people recall the terms in organizational context, particularly accountants. They found that people tends to recall or use the terms from last person they talked to which could be applied to tagging.
Looks at tagging not from consumer, but from corporate content creators’ perspective. (e.g. how they label content in their books)
One of the results he found is content is become very personal. When they found it could become public, they get rid it.
He thinks about the negative assumption of tagging from content creator, primarily regarding to spamming.
Thomas said those tags from content creators do not fit in folksonomy idea. However, the relevancy is very high.
Barbara pointed out to the continuum of tagging.
David said if the site made the content creator’s tags available, it could make anti-author tagging.
Jung Sun Oh
Focuses on how to enhance searching and browsing by social networking e.g. bookmarking, in particular del.icio.us .
For textual based information, how people pick terms. She is interested in the mental model. Is people create the terms following the terms used in the document or pick their own terms.
Thomas mentioned about the context of tagging, for instance, the length of time people tagging and how it change over time. He found people tend to begin with the terms found in documents and then start with their own terms. Also time of tagging is important
Barbara raised the aspect of number of collection to the context of tagging.
Interested in allowing a group of users to make visible what people think about each other in order to describe people expertise.
Thomas adds two organizational examples with the similar systems: yahoo and another one in DC.
He inserted the point that people can remove/select the tags.
Nicole addressed that in some organizations, people don’t want to be tagged because they are afraid that it will drive others toward them.
Zeynep asserts that the idea reminds her of prisoners and asymlum where they can’t control over their own identities. Production of identity
Alice raised the issue of privacy concern from Facebook
Cliff suggested to bring the idea out to reputation system (e.g. ebay).
Lilly is afraid that negative tags will go with oneself forever.
Andrea asserts because people don’t want other to tag them negatively, they tag you in a positive way.
Fred points to tagging that could not define who you are exactly (e.g. the terms “stupid” or “smart”).