Social tagging panel
(Notes by Chirag Shah and Songphan Choemprayong)
- Based on her dissertation at UCLA on del.icio.us
- The "social" in social tagging implies a relationship or connection, perhaps a social network
- Tagging can be implemented on "non-social" systems too
- Relevance is the link between the three elements of social tagging which include: tags, people, and resources
- Relevance of tagging
(1) Tag itself - whenever someone tags a resource they are making a statement about the relevance of the tag to the resource (2) Links between people in the system come from relevant interests or relevant/similar tagging habits (3) Resources relevant to individual
- Relevance is no longer relegated to a systems algorithm or a cognitive mental model, but is rather socially constructed
- Social tagging systems are no longer traditional IR systems, but are interactive recommendation systems. Delicious, for example, directly recommends links (by popularity), tags (by tags to watch), and indirectly recommends people.
- Communities can form around relevance (and converge towards same tagging practices)
- Social relevance,
- Tagging behaviors change based on community tagging behaviors, ideas of relevant subjects changes, new resources are found through other people (cognitive authority) - Following people’s interests over time on who and how they interact with it.
- Looking at links existing information in terms of knowledge construction
- Trajectory is a knowledge construction link. For example, the term “learning” can be defined differently depending on the context.
- Trajectory is the link that we make.
- Cue is the cognitive connection that links to others and differentiate from others by the context. Contextual dimension is past experience.
- Cue is where we connect and also where we diverge. For example, by looking at common tags and idiosyncrasy to study how individual constructing knowledge.
- She is interested in how we make relationship with the context by tagging and the opportunity to integrate the concept to the system and tie to the cue and trajectory.
- Tags are static points. If we tie them to how people connect information and what they're doing with them, we can see what kind of connections are made.
- She sees tagging is a system of peer production of knowledge by not only looking just the use of tagging, but also how people make those tags.
- Consumption of tagging is usually defined from retrievability point of view.
- IR measures do not work with tagging because it avoids the social dimension of tagging.
- The use of tags is not just about findability and refindability.
- How begin to evaluate a social dimension of tagging?
- She is interested in social construction of knowledge in particular process of knowledge discovery and production. For instance, she found that she is tagging because she is contributing to tag stream.
- The use of tagging is particularly for finding new stuff.
- There is value in redundancy of tags for finding and discovering.
- Tags - semantic unit for finding things, but people want to do more than just finding.
- Tags being performative: ex. Consumerate. But not Flickr.
- Alice’s example of communicating with each other by tagging is consumating (http://www/consumating.com), an online dating site. The site elaborate tags to refer to personal relationship.
- Amanda raised the issue where identity attaches to the tag.
- Thomas gave an example of ma.gnolia.com and raising the question about the connection and the lines between being knowledge creator or consumer. For example, where the connection come from?
- Cal referred to the link to metadata concept (e.g. how we apply the descriptors for discovery) and archival and record keeping value.
- Cal posed an open question: do we make people use controlled vocabulary? Probably not.
- Nicole wondered about tagging with email.
- Thomas gave example of 43folder for tagging email on Mac and Microsoft Entourage working with Microsoft Project
- Simon asked is the use of uncontrolled is the virtue?
- Thomas responded that the research found free tag give much higher recall.
- Gary and Jakob asserted about the active tagging that could help people to remember and reinforce learning of mental activity.
- Thomas pointed out to the study about how people recall the terms in organizational context, particularly accountants. They found that people tends to recall or use the terms from last person they talked to which could be applied to tagging.
- Thesaurus being built due to tagging.
- Looks at tagging not from consumer, but from corporate content creators’ perspective. (e.g. how they label content in their books).
- Content is very personal thing.
- One of the results he found is content is become very personal. When they found it could become public, they get rid it.
- He thinks about the negative assumption of tagging from content creator, primarily regarding to spamming.
- How does the content creator fit in the folksonomy? Technorati tags are generated by the content creator, but they are not very useful.
- Thomas said those tags from content creators do not fit in folksonomy idea. However, the relevancy is very high.
- Barbara pointed out to the continuum of tagging.
- David said if the site made the content creator’s tags available, it could make anti-author tagging.
Jung Sun Oh
- Focuses on how to enhance searching and browsing using social networks induced from bookmarking and tagging behaviors. Social networks constructed based on shared interest/perspective can be used to find (discover) new things.
- Many assumptions we have on folksonomy have not been tested yet. - e.g. Folksonomy reflects user vocabulary.
- For textual based information, how people pick terms. She is interested in the mental model. Is people create the terms following the terms used in the document or pick their own terms.
- Interesting thing to see - over the time kind of tagging people do.
- Design issue: people adopt a social practice. How do you design to reveal such trend?
- Thomas mentioned about the context of tagging, for instance, the length of time people tagging and how it change over time. He found people tend to begin with the terms found in documents and then start with their own terms. Also time of tagging is important.
- Barbara raised the aspect of number of collection to the context of tagging.
- Social attribution system
- Interested in allowing a group of users to make visible what people think about each other in order to describe people expertise.
- Thomas adds two organizational examples with the similar systems: Yahoo! and another one in DC. He inserted the point that people can remove/select the tags.
- Nicole addressed that in some organizations, people don’t want to be tagged because they are afraid that it will drive others toward them.
- Zeynep asserts that the idea reminds her of prisoners and asymlum where they can’t control over their own identities.
- Alice raised the issue of privacy concern from Facebook. There is an issue of ego too.
- Cliff suggested to bring the idea out to reputation system (e.g. ebay).
- Lilly is afraid that negative tags will go with oneself forever.
- Andrea asserts because people don’t want other to tag them negatively, they tag you in a positive way.
- Fred points to tagging that could not tell you exactly (e.g. the terms “stupid” or “smart”).