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The University of North Carolina at Chapel Hill
JOMC 50/EIS Research Initative
This site last updated February 26, 1997


Prevent

A pocket sized personal disposable breathalyzer

Small marketing budget

Internet one of the main marketing channels

Site set up for $2,000

$20,000 of business in a little over 2 months

Huge free promotional advertising

http://www.prevent.com

This web site maintained by Eric Chernoff especially for students of the UNC's School of Journalism and Mass Communication's JOMC 50 class. For more information, please contact one of the following:
Prof. Deb Aikat
daikat@email.unc.edu
Tom Hughes, teaching assist ant
tahughes@email.unc.edu
Mike Manning
manning1@email.unc.edu
Eric Chernoff, student coordinator
echernof@email.unc.edu