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The University of North Carolina at Chapel Hill
JOMC 50/EIS Research Initative
This site last updated February 26, 1997


Pioneer in interactive on-line shopping

Started over six years ago with Prodigy and electronic kiosks

Has handled approximately 1.5 million transactions since

Sales via Prodigy $4 million

Interactive gift service on the Web since December 1994

25,000-30,000 hits/day

200-500 orders/month on the Internet

Big plans to expand business on the Internet but "Tobin will not consider Internet a commercial environment until his Web site generates $10 -$15 million in annual sales. Until then it is an experiment."

http://www.pcgifts.ibm.com
This web site maintained by Eric Chernoff especially for students of the UNC's School of Journalism and Mass Communication's JOMC 50 class. For more information, please contact one of the following:
Prof. Deb Aikat
daikat@email.unc.edu
Tom Hughes, teaching assist ant
tahughes@email.unc.edu
Mike Manning
manning1@email.unc.edu
Eric Chernoff, student coordinator
echernof@email.unc.edu