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The University of North Carolina at Chapel Hill
JOMC 50/EIS Research Initative
This site last updated February 26, 1997


Federal Express

Fedex Tracking by call center costs them $7-8 per call.

Tracking information on the Internet costs them around 5 cents per transaction

Huge brand equity - People love the service

Demonstrated a tight integration between the Web and their business databases

Won Tenagra award for " Internet presence allowed them to provide a higher level of customer service than their competitors and simultaneously reduce their cost of customer support. "

http://www.fedex.com/

This web site maintained by Eric Chernoff especially for students of the UNC's School of Journalism and Mass Communication's JOMC 50 class. For more information, please contact one of the following:
Prof. Deb Aikat
daikat@email.unc.edu
Tom Hughes, teaching assist ant
tahughes@email.unc.edu
Mike Manning
manning1@email.unc.edu
Eric Chernoff, student coordinator
echernof@email.unc.edu