The Krzyzewski Brand

Duke University’s men’s basketball coach Mike Krzyzewski is widely considered to be the school’s most recognizable employee. Coach K’s current team is expected to be one of the country’s best this year – and now Krzyzewski has been picked to lead the US National Basketball team. Add to all that to his TV commercials and high fees on the celebrity speaker circuit and Mike Krzyzewski the man – morphs into Coach K the brand. Rusty Jacobs reports.

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