- Starts with the low-hanging fruit
- Provides easily understood transition from traditional EDI
and fax-based business practices
- Gets small businesses on board
- Fits existing legal and trade concepts
- Decouples data from process to allow re-use of data
- Hides internal workflow and processing details
- Defers the rocket science for later
The World Wide Web took off when a simple, standard tag language
(HTML) was combined with a simple, ubiquitous transport mechanism
(HTTP). UBL + secure messaging can do for electronic commerce what HTML
+ HTTP did for web publishing. |