
{"id":27153,"date":"2012-07-26T10:42:09","date_gmt":"2012-07-26T14:42:09","guid":{"rendered":"http:\/\/www.carrborocitizen.com\/main\/?p=27153"},"modified":"2012-07-26T10:42:09","modified_gmt":"2012-07-26T14:42:09","slug":"carrboro-born-business-spreads-the-word","status":"publish","type":"post","link":"https:\/\/www.ibiblio.org\/carrborocitizen\/main\/2012\/07\/26\/carrboro-born-business-spreads-the-word\/","title":{"rendered":"Carrboro-born business \u00e2\u20ac\u02dcspreads the word\u00e2\u20ac\u2122"},"content":{"rendered":"<p><strong>By Susan Dickson<\/strong><br \/>\n<em>Staff Writer<\/em><\/p>\n<p>David Iberkleid believes in the power of information \u00e2\u20ac\u201c so much so that he helps bring all sorts of information to 72,000 Spanish-speaking people every day.<\/p>\n<p>As a graduate student in information science at UNC a few years ago, the Bolivian-American worked as a volunteer teaching computer skills to Latino families at Carrboro Elementary School. He was surprised to learn how little some of those he taught knew of the World Wide Web. <\/p>\n<p>\u00e2\u20ac\u0153I found that \u00e2\u20ac\u00a6 there was a huge segment of society that wasn\u00e2\u20ac\u2122t accessing the Internet like we would expect them to,\u00e2\u20ac\u009d he said, adding that \u00e2\u20ac\u0153little things like putting the cursor in a box and managing several different pages\u00e2\u20ac\u009d were foreign to those he taught.<\/p>\n<p>Iberkleid, a self-proclaimed information junkie, decided to keep teaching computer classes to Latinos once his volunteering gig ended, helping people in their homes and eventually through the Human Rights Center of Chapel Hill and Carrboro. He wanted to help break through the information divide, and a little over a year ago an answer came to him. <\/p>\n<p>\u00e2\u20ac\u0153Everybody has a phone,\u00e2\u20ac\u009d he said. \u00e2\u20ac\u0153Most people have unlimited text messaging.\u00e2\u20ac\u009d<\/p>\n<p>Today Iberkleid helps bring information to the Spanish-speaking community in a seemingly simple way, reaching 72,000 subscribers across four states, including about 320 in Carrboro, about one per Latino household. His service is called PaseLaVoz, or Spread the Word, and provides Spanish speakers with free text-messaged information on topics ranging from events and jobs to traffic and emergency information. Subscribers find the service through word of mouth, and it\u00e2\u20ac\u2122s been exploding in popularity, with subscriptions tripling in the past three months. <\/p>\n<p>The Town of Carrboro even recently took notice of Iberkleid\u00e2\u20ac\u2122s power to reach the Latino community, using PaseLaVoz to reach out to Latino residents about a public hearing regarding changes to Jones Ferry Road, an area where many Spanish-speaking residents live. <\/p>\n<p>\u00e2\u20ac\u0153It was a way of trying to reach out to them through non-traditional channels,\u00e2\u20ac\u009d said town transportation planner Jeff Brubaker. \u00e2\u20ac\u0153In traditional channels, we aren\u00e2\u20ac\u2122t very successful.\u00e2\u20ac\u009d <\/p>\n<p>HRC director Judith Blau has also used the service to reach out to the community and get out information of particular interest to Spanish-speaking residents. <\/p>\n<p>Iberkleid said that while his subscriptions are growing rapidly in areas far from Carrboro, this area was a great place to start his service. <\/p>\n<p>\u00e2\u20ac\u0153Carrboro was a key fertile ground for this,\u00e2\u20ac\u009d he said, noting the \u00e2\u20ac\u0153openness of the community.\u00e2\u20ac\u009d <\/p>\n<p>He used a grant from the HRC and private funding to help fund the startup, and hopes to find a way for the service to become self-sustaining. <\/p>\n<p>However, Iberkleid doesn\u00e2\u20ac\u2122t want to charge for subscriptions, since so much of the information his service provides is user-generated and content could suffer with fewer subscribers. <\/p>\n<p>But he knows what he does is valuable. <\/p>\n<p>\u00e2\u20ac\u0153We send text messages, and text messages get opened,\u00e2\u20ac\u009d Iberkleid said. <\/p>\n<p>He hopes to leverage that dissemination of information to attract advertisers hoping to reach a targeted audience in a timely manner. <\/p>\n<p>Right now, subscribers get varying numbers of text messages, depending on their interests, averaging a half to two text messages a day. <\/p>\n<p>\u00e2\u20ac\u0153We know that the threshold where they stop tolerating it is much higher than that,\u00e2\u20ac\u009d Iberkleid said. Moreover, PaseLaVoz previously allowed subscribers to send free advertising through the service, so he knows the interest is there. <\/p>\n<p>Just this month, Iberkleid began offering advertising through PaseLaVoz, so he has yet to see how popular his service will be with advertisers. But if the interest in subscriptions is any indication, the little Carrboro-born business may have success in its future. <\/p>\n<p>\u00e2\u20ac\u0153I think it\u00e2\u20ac\u2122s just a matter of establishing ourselves as a go-to place to do this,\u00e2\u20ac\u009d he said. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Iberkleid believes in the power of information \u00e2\u20ac\u201c so much so that he helps bring all sorts of information to 72,000 Spanish-speaking people every day.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-27153","post","type-post","status-publish","format-standard","hentry","category-features"],"_links":{"self":[{"href":"https:\/\/www.ibiblio.org\/carrborocitizen\/main\/wp-json\/wp\/v2\/posts\/27153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibiblio.org\/carrborocitizen\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibiblio.org\/carrborocitizen\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibiblio.org\/carrborocitizen\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibiblio.org\/carrborocitizen\/main\/wp-json\/wp\/v2\/comments?post=27153"}],"version-history":[{"count":1,"href":"https:\/\/www.ibiblio.org\/carrborocitizen\/main\/wp-json\/wp\/v2\/posts\/27153\/revisions"}],"predecessor-version":[{"id":27154,"href":"https:\/\/www.ibiblio.org\/carrborocitizen\/main\/wp-json\/wp\/v2\/posts\/27153\/revisions\/27154"}],"wp:attachment":[{"href":"https:\/\/www.ibiblio.org\/carrborocitizen\/main\/wp-json\/wp\/v2\/media?parent=27153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibiblio.org\/carrborocitizen\/main\/wp-json\/wp\/v2\/categories?post=27153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibiblio.org\/carrborocitizen\/main\/wp-json\/wp\/v2\/tags?post=27153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}