| Local Highlights: Actions Against Classroom Advertising | ||||
| Mt Sterling, KY
Community members Martha Payne and Kenn Johnson organized to keep Channel One from entering Montgomery County High School! After winning that battle, they now are looking to take on Coke advertising that exists on school signs and vending machines. Boulder, CO Community members united to prevent their school board from signing an exclusive cola contract with Pepsi! The Center received three separate community assistance requests - from a student, a teacher and a parent - all opposed to the contract. At the right moment, the school board was presented with 250 completed petitions with signatures from citizens opposing the contract. Bloomfield, NJ The Center supplied information to par ent Michael Doyle that helped him keep Channel One out of his school district. Michael led a citizen effort that passionately expressed their point of view to their school board- one parent even said they would move their family out of the community altogether if their children were subjected to Channel One. After testimony like that, the school board had no choice but to vote against advertising in schools! Ames, IA School Board member Steve Ringlee contacted the Center about our sample school board policies. Steves goal is to implement commercialism policies in Ames, and then spread a draft policy through the Iowa Association of School Boards. Greenwood, PA Greenwood school board member Charlie Beaver led an effort to reverse a vote for an exclusive contract with Coke. Initially the board approved a contract 6-3, but things didnt sit right with certain board members. Feeling like things had been pushed through like some peoples palms had been greased, Charlie asked to raise the issue again at their next meeting. Two weeks later, after more thought and deliberation, the board voted 6-2 to rescind their previous decision, and vowed to keep an exclusive contract out of their district! Houston,TX The Center shared a table with Obligation, Inc. at the Texas School Board Assoc. and Texas School Administrators Assoc. joint conference in October. Representatives of the Center, including Texas PTA Legislative Action Chairman Karen Miller, spoke with several Texas school board members who are ready to work to get Channel One out of their schools. Denver, CO Channel One has been working hard to break into the Denver Public Schools sys tem. The Center has been working with community members, such as parent Cathy Garbini, to keep their schools free of adver tising in the classroom. Economics teacher Alan Chimento has even used Center mate rials to teach his high school students about the issues surrounding commercialization of the classroom at George Washington High School. The fight to keep Channel One out of Denver schools continues! San Jose, CA Lincoln High Schools Students for Justice and other concerned citizens adamantly opposed an exclusive Pepsi contract. The contract was passed despite a strong effort from the community, which saw the student group write their own press release and hold their own press conference outside the school district offices! Citizens are continuing despite the setback to demand strong policies on commercialism in schools. Carson City, NV Channel One tries to break into Nevada! Concerned parents and teachers called for further review of Channel One at Eagle Valley Middle School, where it has been broadcast since September without parent or school board consent. The Center was invited by Nevada PTA and the Nevada Education Association to debate Channel One Exec VP of Education Paul Folkemer before the Carson City school board in October. The discussion now moves to the PTSA group of Eagle Valley, the first school to show Channel One in the history of the state. |
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