Change In the Marketplace
Today's computer company must grow globally or die. The market
for computer products and services is global. Customers and
competitors are now spread throughout the world and so is the
technology needed to compete.
A global market, combined with shrinking product life-cycles and
accelerating product diversification, adds up to fierce
international competition.
So far, the U.S. computer systems industry has succeeded in
maintaining its international lead. But government and industry
must work together if the U.S. is to maintain its competitive
edge in the modern global marketplace.
- Demand for information technology has spread across the
globe. More than 60% of CSPP companies' 1991 worldwide
revenue -- about $74 billion -- came from sources outside
the United States.
- We must succeed in the global marketplace in order to support
our domestic operations. By the turn of the century, 70% ofii
the demand for information technology will come from outside
the United States.
- There are now 50,000 worldwide competitors in the computer
industry, up from 10,000 twenty years ago.
- The U.S. computer systems industry successfully competes in
more than 140 countries.
- Today, U.S. computer companies rank first in worldwide sales
of mainframes and 1, 2, and 3 in worldwide sales of:
supercomputers, mid-range machines, workstations, and personal
computers. Nevertheless, we face strong foreign competition
in all these areas.
Quote -- John Sculley, Chairman, President, & CEO, Apple Computer
-- "In the new economy, strategic resources are no longer just the
ones that come out of the ground, they are ideas and information
that come out of our minds."
Quote -- Edward R. McCracken, President & CEO, Silicon Graphics --
"Overseas growth is crucial to the future of this industry. We
must develop a national strategy which will support the global
competitiveness of American technology."
Summary
Change / Industry