Thursday Preconference Events:
New!
Direct Marketing Training for Farm Profitability
For Cooperative Extension & Other Ag
Professionals. Sponsored by Northeast SARE, with Fred Magdoff, Northeast SARE; Barry Benape,Founder, Greenmarkets, New York City (invited), Nina
Planck, Founder, London Farmers' Markets; and other direct marketing experts!
Learn from farmers' market managers, farmers, and
experts how your farmers can take advantage of the huge growth in direct marketing, make the most of the
new opportunities and increase their profits easily.
2nd Annual Hunger Congress
Hosted by the Food Resources Alliance,
with Julie Paradis, Washington Council & America's Second Harvest; Federal and State Legislators from MD,
DE, PA, and NJ; JoAnn Connelly, Greater Philadelphia Food Bank.
Discuss the upcoming Child Nutrition Reauthorization
bill and how it will impact children throughout the Mid-Atlantic region.
Agriculture Development Forum: Reconnecting
Agriculture, Food and Community
With Community, Food and Agriculture Program staff,
Cornell University.
How-to's of using food and agriculture as a tool for
community development.
Community Food Security Training: Putting Community Food Security to Work for You
With Ruth Katz, Just Food (NY) and Suse Greenstone,
Just Community Food Systems of S. Central PA.
Practical models and applications of CFS - a hands-on
training.
Keynotes:
Thursday: Desmond Jolly
"Healthy Families, Farms and Communities: An
Agenda For A New Century of American Democracy" Agricultural economist, and director of the U.C. Davis
Small Farm Program, Mr. Jolly will address access and equity for both food producers and consumers.
Friday: Marion Nestle:
Author of the new, nationally acclaimed book, Food
Politics: How the Food Industry Influences Nutrition and Health, Marion Nestle goes behind the scenes of
the food industry to tell us how it really works and how it affects our individual health and the country's
food system.
Friday Special Session
New!
FSNEP Nutrition Education Symposium
With Eric Bost Under Secretary for USDA FNS (invited);
Chris Martin, Regional Administrator for the USDA (invited); Alice Lockett, USDA FNS; and FSNEP project
leaders from DE, MD, NJ and PA.
Learn how FSNEP projects in the region are meeting
2010 goals, and hear exciting highlights from projects that have changed behavior and diets.
Schedule for Thursday, Dec. 5:
8:30 a.m. to 10:30 a.m.
Hunger Congress
Direct Marketing I - Training for Farm Profitability
Agriculture Development Forum
Putting Community Food Security to Work for You
11:00 a.m. to 1:00 p.m.
Opening & Lunch - Desmond Jolly, U.C. Davis
1:30 p.m. to 3 p.m.
Direct Marketing II - Making The Most Of Market
Opportunities - Pam Ciervo, Farmers Market Manager, Collingswood NJ; Robert Halman, Pam King, MD Dept of
Agriculture; Jim Zink, Haven Hill Farm
Direct Marketing III - Producer Only vs. Private
Entrepreneurs - Tony Evans, MD Dept of Agriculture; Duane Perry, The Food Trust; Nina Planck, Founder, London Farmers'
Markets
Reaching Hungry People through Miraculous
Collaborations - Discover new ways to provide nutrition education, enroll people in Food Stamps, and bring fresh
produce, cooking and gardening together. Sue Snider, Univ of DE Cooperative Extension; Pat Beebe,
Food Bank of DE; John Byrnes, PSU Cooperative Extension
Youth Innovators - Hear about activity-based learning
initiatives that engage youth as never before. Stacy Mates, Greater Pittsburgh Community Food Bank;
JoAnn Connelly, Greater Philadelphia Food Bank; Rita Natale Saathoff, 4H, Rutgers
After the Farm Bill, What's Next? - Learn how to make
the new anti-hunger and conservation provisions work, and how to keep promoting change.
Kathy Lawrence, National Campaign for Sustainable Agriculture; Suzy Friedman, Environmental Defense; Berry
Friesen, PA Hunger Action
How to Stand Out from the Crowd - Experts tell how to
get publicity and separate your organization from the pack, as they dissect two success stories.
Carole Rutland, Lisa Ann Battito, Aldwyn "Wendy" Hamilton, Julianne Rana, Elise Hubert, Pia Wilson, WHY and Reinventing
in America Program
Starting Food and Farm Businesses in NJ and Beyond
- Find out from NJ Agricultural officials how farmers and food entrepreneurs are tapping the expertise of the innovative
FIRE to market and grow their business. Margaret Brennan, H. Louis Cooperhouse, Maureen
Scaramella, FIRE; Mayor Michael Pirolli, Bridgeton, NJ; Peter Furey, NJ Farm Bureau; Al Murray, NJ Dept of Agriculture
3:30 p.m. to 5:00 p.m.
Direct Marketing IV - Fundamentals of Merchandising
- Michael Rozyne, Red Tomato
Direct Marketing V - Successfully Marketing Farmers'
Markets - Sandy Sherman, The Food Trust; Nina Planck, Founder, London Farmers' Markets
Eating in Class - Discuss with four top educators and
their students how innovative food system curricula influence students and communities.
Heidi Mouillesseaux-Kunzman, Cornell Univ; Paul Morgan, West Chester Univ; Catherine Lyons, PSU; Jacqueline Ricotta,
Del Val College
New Farmers - Explore these new initiatives:
The New American Farmer Initiative for immigrant farmers and Growing
New Farmers project. Hugh Joseph, New American Farmer Initiative; Gus
Schumacher, consultant, W.K. Kellogg Foundation; Kathy Ruhf, Growing New Farmers
Project Food
Safety from Field to Fork - Links food safety to
food security, nutrition and diet, worker health and safety, and on-farm practices.
Elizabeth Henderson, Peacework Organic Farm & NOFA; others TBA.
Building Strong Bodies - Find out how three cutting edge
school programs can bring nutrition, health and agriculture to your school district.
Karima Rose & Margie Scharf, The Food Trust; Danny Gerber, Jennifer Tulf, Martin Galvin, & Frank Johnston, Urban Nutrition
Initiative
The New 5 A Day - Talk with directors from NCI and the
USDA about how the updated 5 A Day program can help farmers and close health gaps in underserved populations.
Tom Bewick, USDA/CSREES; Others TBA
6:00 to 9:00 p.m.
Autumn Harvest Banquet & NESAWG Anniversary
Celebration
Schedule for Friday, Dec. 6
9:00 a.m. to 10:30 a.m.
Nutrition Education Symposium I - How FSNEP is
working to meet the 2010 goals - Ruby Cox, VA; Audrey Maretzki, PA; Jeff Olson, WV; Debra Palmer Keenan, NJ;
Meredith Pearson, MD; Sue Snider, DE; Gloria Clark, DC (invited); Ann McPherson, Puerto Rico (invited)
Food for Every Child - Find out how this groundbreaking
analysis, that links diet-related disease to lack of access to supermarkets, can work for you.
David McCorkle, PA Food Merchants Assn; Duane Perry, The Food Trust; Mark Winne, The Hartford Food System (invited);
Baltimore Health Department
Sprawl: A Threat or an Opportunity for Agriculture and
Food Security? - An out-of-the-box look at approaches to
address sprawl in our region. Randall Arendt, Natural Lands Trust; Jac Smit, Urban
Agriculture Network
Harvesting Support for Locally Grown Food - Learn how
to plan, implement and evaluate the "Be a Local Hero: Buy Locally Grown" campaign in your community.
Annie Cheatham, Community Involved in Sustaining Agriculture (CISA)
"Coop"erating Successfully - Growers, coop leaders, and
the new Northeast Federation of Family Farm Cooperatives talk about opportunities and challenges that small-scale farmer
cooperatives face. Thomas Handwerker & Daniel Kuennen, Univ of MD Eastern
Shore, Greenhouse Growers Cooperative; Chris Fullerton, Tuscarora Cooperative; Duncan Hilchey, Cornell Univ.
New Ventures for African American Farmers - What are
the new opportunities for African American farmers and what resources does the Farm Bill provide?
Erroll Mattox, Three Maples Farm; Dean Purnell, DE State Univ; Desmond Jolly, U.C. Davis; Congressman Wynne, MD
(invited); Edward Lee, Natural Bird, Inc.
11:00 a.m. to 12:30 p.m.
Creating Change - Merging Agriculture, Nutrition and
Public Health Policy - Explore with a national policy expert new ways to get better services to kids who need it most.
Keecha Harris, Thomas Jefferson Agriculture Institute & the Institute of Agriculture and Trade Policy
Is Bigger Better? - Participate in a dynamic discussion
about large and small farms with national advocates for each. Is there room for both? What's driving farm size?
Bob Ruth, Country View Family Farms; Errol Mattox, Three Maples Farm; Dean Purnell, DE State Univ; Kathy Ruhf, New
England Small Farm Institute
Three Keys to Farmland Protection - Innovative
programs and technologies are saving farmland and helping farm transfer planning.
Marion Bowlan, PA Farm Link; Mary Heinricht & Alison Deets, American Farmland Trust; Andrea Woloschuk, Intervale
Foundation; Michael McGrath, DE Dept of Agriculture; Thomas Feurer, USDA National Ag Statistics Service; Mary
Bender, PA Dept of Agriculture
Are You What You Eat? The Values and Ethics of Food
Choices - This dialogue will engage faith-based and "food citizen" perspectives to raise questions about food choice
consciousness. Definitely food for thought. Bill Jordan, National Catholic Rural Life Conference & Cynthia
Barstow, author, The Eco-Foods Guide
Nutrition Education Symposium II & III
- Six states present their best programs for youth.
12:30 p.m. to 3:00 p.m.
Mid-Atlantic Leadership Award Presentation
Closing & Lunch - Congressman Wayne Gilchrest, MD
(invited); Marion Nestle
Future of Our
Food and Farms Summit
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