{"id":3417,"date":"2011-07-24T10:57:58","date_gmt":"2011-07-24T15:57:58","guid":{"rendered":"http:\/\/ibiblio.org\/pjones\/blog\/?p=3417"},"modified":"2011-07-24T15:18:44","modified_gmt":"2011-07-24T20:18:44","slug":"medium-is-the-message-in-the-noemail-context","status":"publish","type":"post","link":"https:\/\/www.ibiblio.org\/pjones\/blog\/medium-is-the-message-in-the-noemail-context\/","title":{"rendered":"Medium is the Message in the #noemail context"},"content":{"rendered":"<p><a href=\"http:\/\/www.amazon.ca\/gp\/product\/1584230703?ie=UTF8&#038;tag=mcluhanestate-20\"><img loading=\"lazy\" decoding=\"async\" alt=\"The Medium is the Massage (classic cover)\" src=\"http:\/\/spacecollective.org\/userdata\/rROwp19t\/1218037914\/mcluhan1.jpg\" title=\"The Medium is the Massage (classic cover)\" class=\"alignright\" width=\"100\" height=\"190\" \/><\/a><br \/>\nIf you are an engineer and don&#8217;t like #noemail and dismiss the change of the context and environment in which a message is transmitted and received &#8212; you know who you are the guy who comes up to me and says, &#8220;text is text. a message is a message. form and context make not difference.&#8221; &#8211;, you need to revisit Marshall McLuhan. Or if you have ten minutes, <a href=\"http:\/\/www.guardian.co.uk\/commentisfree\/audio\/2011\/jul\/20\/big-ideas-podcast-medium-message?CMP=twt_gu\">you would profit from listening to Benjamin Walker talk with Douglas Coupland, Eric McLuhan and others.<\/a><\/p>\n<p>Especially interesting &#8212; to those of us who love the McLuhan books &#8212; is the story behind the title of his groundbreaking book, &#8220;The Medium is the Massage: An Inventory of Effects.&#8221;<\/p>\n<p>See also <a href=\"http:\/\/www.guardian.co.uk\/commentisfree\/2011\/jul\/20\/marshall-mcluhan-chilling-vision\">Douglas Coupland&#8217;s thoughtful entry on McLuhan as seen today<\/a> &#8220;Why McLuhan&#8217;s chilling vision still matters today&#8221;<\/p>\n<p>Money quote from McLuhan via Coupland:<\/p>\n<blockquote><p>&#8220;The next medium, whatever it is \u2013 it may be the extension of consciousness \u2013 will include television as its content, not as its environment. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organisation, retrieve the individual&#8217;s encyclopedic function and flip it into a private line to speedily tailored data of a saleable kind.&#8221; McLuhan 1962<\/p><\/blockquote>\n<p>Happy <a href=\"http:\/\/www.mcluhan100.ca\/\">100th Birthday<\/a>, <a href=\"http:\/\/marshallmcluhan.com\/\">Marshall McLuhan.<\/a><\/p>\n<p><iframe loading=\"lazy\" width=\"425\" height=\"349\" src=\"http:\/\/www.youtube.com\/embed\/OpIYz8tfGjY?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><a href='http:\/\/youtu.be\/OpIYz8tfGjY' >You Know Nothing of My Work (Annie Hall)<\/a><\/p>\n<p>My next message will be a <a href=\"http:\/\/www.youtube.com\/watch?v=VnGzpoDK_xQ\">singing telegram.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are an engineer and don&#8217;t like #noemail and dismiss the change of the context and environment in which a message is transmitted and received &#8212; you know who you are the guy who comes up to me and says, &#8220;text is text. a message is a message. form and context make not difference.&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3417","post","type-post","status-publish","format-standard","hentry","category-noemail","post-preview"],"_links":{"self":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/posts\/3417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/comments?post=3417"}],"version-history":[{"count":12,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/posts\/3417\/revisions"}],"predecessor-version":[{"id":3425,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/posts\/3417\/revisions\/3425"}],"wp:attachment":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/media?parent=3417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/categories?post=3417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/tags?post=3417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}