{"id":352,"date":"2005-03-09T22:37:30","date_gmt":"2005-03-10T03:37:30","guid":{"rendered":"\/?p=352"},"modified":"2005-03-09T22:42:37","modified_gmt":"2005-03-10T03:42:37","slug":"why-they-call-it-a-hook","status":"publish","type":"post","link":"https:\/\/www.ibiblio.org\/pjones\/blog\/why-they-call-it-a-hook\/","title":{"rendered":"Why they call it a &#8220;Hook&#8221;"},"content":{"rendered":"<p><a href=\"http:\/\/news.bbc.co.uk\/2\/hi\/health\/4332771.stm\">BBC reports that scientists at Dartmouth College have discovered how and where music works in the brain<\/a>&#8211;specifically what makes a catchy tune catch, what sets the hook in your mind.<\/p>\n<blockquote><p>[The research team] played volunteers tunes with snippets cut out.<\/p>\n<p>They scanned for brain activity and found it centred in the auditory cortex &#8211; which handles information from ears.<\/p>\n<p>When familiar tunes played, the cortex activity continued during the blanks &#8211; and the volunteers indeed said they still mentally &#8220;heard&#8221; the tunes. <\/p><\/blockquote>\n<p>When listeners were exposed to snipped songs that were unfamiliar to them, they &#8220;heard&#8221; the silences. But when familiar songs, &#8220;Pink Panther theme&#8221; and &#8220;Satisfaction,&#8221; were played the brain filled in the silences so that the listeners were unaware of anything missing.<\/p>\n<p>Once exposed to a catchy song, you are hooked in the auditory cortex. But do you then have to pay 99 cents to iTunes?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC reports that scientists at Dartmouth College have discovered how and where music works in the brain&#8211;specifically what makes a catchy tune catch, what sets the hook in your mind. [The research team] played volunteers tunes with snippets cut out. They scanned for brain activity and found it centred in the auditory cortex &#8211; which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-352","post","type-post","status-publish","format-standard","hentry","category-amusements","category-general","post-preview"],"_links":{"self":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/posts\/352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":0,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/posts\/352\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/tags?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}