{"id":3580,"date":"2011-11-26T15:21:43","date_gmt":"2011-11-26T20:21:43","guid":{"rendered":"http:\/\/ibiblio.org\/pjones\/blog\/?p=3580"},"modified":"2011-11-26T16:01:53","modified_gmt":"2011-11-26T21:01:53","slug":"bbc-social-media-vs-email-he-said-she-said-noemail","status":"publish","type":"post","link":"https:\/\/www.ibiblio.org\/pjones\/blog\/bbc-social-media-vs-email-he-said-she-said-noemail\/","title":{"rendered":"BBC: Social Media vs Email = He said, she said #noemail"},"content":{"rendered":"<p>A recent BBC article, <a href=\"http:\/\/www.bbc.co.uk\/news\/business-15856116\">Clash of the titans: Email v social media<\/a> by Fiona Graham (Nov 25, 2011) falls solidly and flatly in the &#8220;He said, she said&#8221; camp of reporting. <\/p>\n<p>Ping ponging back and forth between experts on social media &#8212; Zuckerberg is pictured with his vision of better messaging&#8217;s somewhat redundant six points &#8212; informal, immediate, personal, simple, minimal and short &#8212; Graham recounts very briefly the history of email name-checking @ sign promulgator Ray Tomlinson in the process.<\/p>\n<p>Overdue attention is given to MIME creator <a href=\"http:\/\/www.guppylake.com\/~nsb\/\">Nathaniel Borenstein.<\/a> Borenstein notes that email use continues to grow and rues the slow uptake that IBM&#8217;s LotusLive has seen. Graham notes that until recently Borenstein was an IBM employees working on <a href=\"https:\/\/www.lotuslive.com\/en\/\">LotusLive<\/a>. Borenstein became chief scientist at email management company, <a href=\"http:\/\/www.mimecast.com\/\">Mimecast<\/a>, in June 2010<\/p>\n<p>Who speaks for social? Lee Bryant, co-founder of <a href=\"http:\/\/www.headshift.com\/\">Headshift<\/a>, the world&#8217;s biggest social business consultancy (according to Graham). I wonder what he will say. <em>&#8220;He believes email&#8217;s dominance over business communications is coming to an end.&#8221;<\/em> Since he&#8217;s based his business on this, I guess so.<\/p>\n<p>But setting the snark aside for a paragraph or two, I agree with Bryant as he opines:<br \/>\n&#8220;<em>I think we&#8217;ve reached the stage where email as means of communicating is overloaded. I think we will see what happens on email today transitioning towards various kinds of both internal and consumer facing social tools.&#8221;<\/em><\/p>\n<p>For a finale, Graham turns to Dave Coplin, head of Microsoft&#8217;s Envisioneers team. The guy who works for a company heavily invested in email solutions &#8212; Outlook, Exchange and HotMail &#8212; and famously unsuccessful at anything social can&#8217;t find anything wrong with email. Social media is just a &#8220;shiny new penny.&#8221; The Envisoneer is no Imagineer. He cannot speak publicly in a way that would disrupt his company. He does in the course of the discussion utter a keen observation: <em>&#8220;I think that email is dead when it comes to social media in the same way that snail mail was dead when it came to email.&#8221;<\/em><\/p>\n<p>Perhaps he&#8217;s still writing letters in the way we wrote them in 1960 or sending postcards as frequently. Maybe he hasn&#8217;t noticed that the USPS is seeing a precipitous drop in first class mail usage. Heck, we don&#8217;t even get billed on paper any more. Yes, I agree with the Softie: snail mail is diminished and fading like AM radio. Email will soon follow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent BBC article, Clash of the titans: Email v social media by Fiona Graham (Nov 25, 2011) falls solidly and flatly in the &#8220;He said, she said&#8221; camp of reporting. Ping ponging back and forth between experts on social media &#8212; Zuckerberg is pictured with his vision of better messaging&#8217;s somewhat redundant six points [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3580","post","type-post","status-publish","format-standard","hentry","category-noemail","post-preview"],"_links":{"self":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/posts\/3580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/comments?post=3580"}],"version-history":[{"count":9,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/posts\/3580\/revisions"}],"predecessor-version":[{"id":3589,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/posts\/3580\/revisions\/3589"}],"wp:attachment":[{"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/media?parent=3580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/categories?post=3580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibiblio.org\/pjones\/blog\/wp-json\/wp\/v2\/tags?post=3580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}