Dissertation Information for Martha KyrillidouNAME:
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SCHOOL: ADVISORS: COMMITTEE MEMBERS: MPACT Status: Fully Complete Title: Item sampling in service quality assessment surveys to improve response rates and reduce respondent burden: The "LibQUAL+RTM Lite" randomized control trial (RCT) Abstract: The purpose of the study was twofold: (a) identifying whether item sampling using matrix sampling methods improved the well-known survey protocol, LibQUAL+®, and produced a viable alternative, LibQUAL+® Lite; in particular, improvements regarding participation rates, completion time for the survey, and results comparisons are examined in the Lite version of the protocol within different institutional settings through a series of randomized control trials; (b) identifying whether there are differences in the total, subscale, and linking item scores between the long and the Lite protocol overall as well as within the three main user groups: undergraduate students, graduate students and faculty. For the purposes of this study data from more than 10,000 library users from 14 institutions that implemented randomized control trials during the spring 2008, fall 2008, and spring 2009 survey cycles were analyzed. |
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