Panel IV: Surviving or Thriving: Beta Business Models in the New World
* What are the sustainability and business implications of these emerging models? What are the opportunities for new resources to support public-service media? Do commercial vs noncommercial distinctions map over to these new spaces of engagement? Is there a case for tax-based support or will a new mix of sponsorship, subscription, listener-support and foundation funding evolve?
Panelists include: Mark Cooper (Consumer Federation), Diane Mermigas (Hollywood Reporter), Dan Nova (Highland Capital Partners). Moderator: Patricia Aufderheide (Center for Social Media).
Diane Mermigas. everyone needs to change their orientation she posts her Mermigas on the Media paper New Rules of Play which she says will last about 10 seconds, ha ha, so be ready for change. She is a propertyist on copyright and worrying about fragmentation and tribalism.
Dan Nova (is that his real name?) us a VC and up for web 2.0 but it’s complex. huge markets, attactive biz models, acquisitions are increasing. myspace chart. 50 unique visitors per month. youtube has 6.5 users per month, technorati took a dip in december but now it’s in space!
attractive model. if they build it, they will come.
low cost to acquire a customer
low cost to retain
low marketing costs
low content development
low tech costs
user value props – simple effecgtive, dynamic, participatory.
old media competes with new media to buy new new media. NYTimes and Google bid for a new company. New Corp vs Yahoo! say
later stage companies — team, revenue, margins, growth, etc etc
mark cooper – independent noncommercial video – consumer federation of america. attention vs distribution. but monitarization is the problem. you cannot be a one-way company in a two-way world (cluetrain).
importance of voluntary memberships like credit unions. how to fill the need for relevant news?