Fred Stutzman gets sourced as Forbes does a brief on the possible sale of FaceBook.

Fred’s para:

Facebook is “nothing short of the identity of an entire generation,” says Fred Stutzman, a graduate student at the University of North Carolina who studies the site. “If you can leverage data about the entire 17 to 24 demographic over marketing for the next 30 years, what’s a billion dollars? It can turn into so much more.”

Fred has further reflections on his own blog.