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fyi
Another bit, from Edupage, apropos to our discussion Thursday...
Take care,
Carlene
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WEB BANNER ADVERTISING IS A BUST
Advertising on the Web via traditional banner ads is not working, and most
likely will be replaced by some kind of micropayment system, says Jakob
Nielsen, a former Sun Microsystems engineer and author. "Most advertisers
have no clue about the true fundamental nature of the Internet or how to
make use of interactive media. Ninety percent of the time you click on a
banner ad and you arrive at a horrible Web site. People are learning they
can't trust these things... Users are completely ignoring banner ads.
Click rates are falling through the floor." Nielsen predicts that users
eventually will have to pay for Web content using a micropayment system such
as a smart card, rather than relying on advertising dollars to pay the
freight. (InfoWorld Electric 21 Aug 98)