In June 2010, Facebook COO Sheryl Sandberg spoke at the Nielsen Consumer 360 conference. Her message: “Email is dead!” Her answer unsurprisingly: Facebook is the future. Facebook rules. You will use Facebook.

I’ve seen too many platforms deform and decompose too quickly to say that Facebook has all the answers or could ever achieve implementation of the answers that they do have, but I do believe that Sandberg is on the right track (since it’s the same track that I’m on myself). Worth a view — and worth the panic and the anger in the comments ;->