The reason for this writing the nama is for peace, and not for any personnel gains. This is being done as a kainkaryam, and when we sit ,concentrate and write , it gives us so much benefits like Imagining His glorious Thirumeni in our hearts. When an Achary says to do something, I am not going to question His motives. He certainly is learned enough to do the right thing.
Of course we all know how much Lord Venkateswara is suffering in the hands of the current trustees, levelling off HIS Properties and in the name of progress doing things against agama sastras. If I look at it like it, I would say yes, His glory is suffering. He doesn't even rest for 3 hours. ( Now don't argue with me saying why God needs rest.)
Azhvar Emperumanar Jeeyar Thiruvadigale Saranam.
Chinna Jeeyar Thiruvadigale Saranam