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Schnackengrubensteinwitz

I wonder where the Ministry of Justice got the name Schnackengrubensteinwitz for the name of the orange animated character they and the Electoral Enrolment Centre use on their electoral-related advertisements? For example, these two mentions of him in print/online, one on an EasyVote card:

The front side of a sample 2005 EasyVote card. Enrol to vote.

[From: http://www.elections.govt.nz/uploads/easyvote_front_copy.gif, 15 September 2005.]

He's definitely a lovable guy, and at least for the EasyVote card, he does get the point across that it does make the process easier for those persons involved in working on the day. :)

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