Keeping New Zealand beautiful...
...by eating sausages. Really, you can do so, too! Or so this advertising billboard might be interpreted as saying.
However, I'm trying to give it a sympathetic interpretation, but it still looks rather odd.
My resistant reading asks why there's the need for the cheerio sausages, the way they're held and eaten, and the use of the tomato sauce bottle.
But then, I'm new to this academic discipline, so time will tell. :)