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Re: GBlist: Vacuum's suck
Listers
A little humor apropos to our vacuum cleaner discussion:
Cracking an international market is a goal of most growing
corporations. It shouldn't be that hard, yet even the big
multi-nationals run into trouble because of language and cultural
differences. For example...
Scandinavian vacuum manufacturer Electrolux used the following in an
American ad campaign:
"Nothing sucks like an Electrolux."
(excerpted from a very funny email)
Margaret
--
Margaret Suozzo ph: 415-324-8006
ACEEE fax: 415-324-8506
1024-D Middle Avenue
Menlo Park, CA 94025
Visit our web page at http://crest.org/aceee
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